Brokerages have a lot of options when it comes to choosing a Transaction Management solution, but for the most part, what they often end up with is something that is identical to what their competitors have down the street. It’s as if brokerages are trapped in a Henry Ford world: “Any customer can have a car painted any color that he wants so long as it is black,” Ford used to tease his sales team.
Trouble is, we live in a world where you can go online and customize your car, from the color of your bumpers, to the look of your taillights. So why can’t you customize your Transaction Management software so that the look and feel of the software is your brand and not the same one your competition uses?
Well, with Form Simplicity, you can, because that’s what brokerages tell us they want.
Importance of Brand
A survey of top real estate executives nationwide said that among “competitive differentiators,” brand was ranked in the top 3 items along with marketing tools and technology and agent productivity. The Thought Leader Survey from marketing firm Imprev also found that brand outranks the leads a brokerage generates for their agents and the company’s culture as a competitive differentiator.
That’s why Form Simplicity offers a level of customization that we believe is unique among leading real estate transaction and forms management choices. Brokers want the look and feel of the tools that they provide agents to reflect their brand. Brand consistency is paramount at leading brokerages and Form Simplicity does not believe that just consumer-facing products should reflect a brokerage’s brand. That’s because a brokerage has two audiences to serve: consumers and their agents. Providing a brand experience to one’s agents is arguably just as important as providing one to consumers. Brand consistency should be for all, not just some.