Moving into a new home is always one of the most stressful times in one’s life. Home buyers have many decisions to make during the months leading up to buying a new home as well as the three months following the move. There are movers to hire, utility services to call, appliance pricing to do, and furniture selections to make. These are just a few of the multiple decisions facing home buyers as they look for moving offers along the way.
REALTORS® provide their clients with a bevy of expertise. They research properties, execute marketing plans, offer financing advice, the list goes on and on. However, when it comes to purchases needed for the new home itself, home buyers are often left to their own devices.
According to a 2016 New Mover Report, home buyers start their purchasing decisions, other than buying the home itself, up to three months prior to moving into their new home. For example, three months prior they will begin thinking about if they are going to purchase cable, or instead, if they should cut the cord completely. Ultimately, they end up making the decision one month prior to moving.
The top three sources, cited in the report, for new movers’ purchasing decisions come from 1) the vendor itself from driving around the neighborhood 2) friends and family referrals and 3) Internet searches. Nearly 71% of new movers made major purchasing decisions around the time of their move, with furniture topping the list as the most expensive purchase followed closely by appliances. Continue reading
Millions of real estate agents have already gone paperless by using a transaction management solution; today, brokers also can streamline many of their most essential business management processes digitally as well, if they adopt the right broker transaction management program.
One of the key drivers for deciding on which broker transaction management program a brokerage or MLS should select for their agents is a deep dive into what that transaction management solution does for brokers, as well as what it costs. That’s because there is a significant difference between offerings today in terms of the tools, costs, and benefits for brokers.
Built-in Broker Tools
Last year, Form Simplicity, one of the real estate industry’s most popular and advanced paperless transaction solutions – and created for Realtors by Realtors – added Broker Transaction Management features. From a single place inside Form Simplicity, brokers can manage, review, approve, track and store every agent’s transaction activity from beginning to end. While some transaction managements charge extra for these broker tools for the peace of mind they deliver, Form Simplicity integrates all these broker features at no extra cost.
For a broker, the benefits from these built-in features are big, especially when it comes to compliance. Form Simplicity Real Estate Management Software brokers tools helps reduce risk through a customizable, automated, paperless review process to help brokerages remain compliant. Moreover, brokers are operating in a collaborative environment, working digitally with each agent throughout the transaction process to ensure accuracy across the streamlined workflow. At their fingertips, brokers can see email and text correspondence for every transaction; that transparency gives brokers visibility into each agent’s transaction activity, and allows brokers to evaluate, comment on and approve all forms digitally submitted by their agents. Continue reading
In Part Two of this two-part series that looks at how electronic signatures work inside a transaction management solution, Tricia Stamper of Florida Realtors shows what the signature experience looks like from a home buyer or seller’s point-of-view.
One of the most powerful ways to quickly engage a new client is to show them something that will “wow” them. Digital signing can have that “wow” factor, particularly with home buyers and sellers who are used to signing paper real estate documents. The fact is, the more experienced your client is with a standard, paper-filled real estate transaction, the more they are going to appreciate – and be delighted with – the digital signing process.
And that’s a big misnomer in real estate: that somehow, your clients have to be tech-savvy to want to sign documents digitally. The only real impediment is not technology. The real barrier is the resistance we all have to doing something that we have never done before: the fear of the unknown. But if you show your clients what the digital signing process is like, and explain the incredible benefits it provides for them, you will find that every one of your customers, no matter what age or level of experience with new technology. In fact, digital signing is no longer considered a nice feature to offer. It has become so pervasive that buyers and sellers are expecting their agents to make it available to them, and not just Millennials.
Let’s look at how digital signing works for the consumer using Form Simplicity, a leading transaction management program that is Realtor-created and supported. The move towards a paperless transaction with Form Simplicity helps unlock the chains that keep agents tied to their desktop computers by giving agents access to all their documents from anywhere with Internet connection, anytime. With eSign built-in, Form Simplicity demonstrably improves the customer signing experience. Digital signing reduces both the time to sign and the number of errors. It eliminates the 11th hour scramble to get a missing signature, an unpleasant experience that can frustrate you, your customer and be incredibly stressful. Continue reading
In Part One of this two-part series in looking at how electronic signatures work inside a transaction management solution, Tricia Stamper of Florida Realtors shows what the experience looks like from an agent’s point of view. In Part Two, Stamper will show what the signature experience looks like from a clients’ point-of-view.
Going paperless is the fastest way for agents and brokers to improve their businesses, increase their profitability and give clients a better experience. Real estate is a mobile industry and agents are always on the go: in their home office, in their car, or meeting with clients at their home.
Today, by using a transaction management program such as Realtor-created and supported Form Simplicity, agents and brokers have the mobile tools to put contracts together anywhere. Agents are no longer chained to their desk and with Form Simplicity’s integration with eSign, electronic signatures can save every agent literally hours per transaction. That translates into increased profitability and productivity for agents.
Let’s first take a look at how easy and fast it is for an agent to use eSign technology, as shown inside Form Simplicity:
First, an agent can create an eSign session and quickly auto-populate their client information from the transaction contacts already inside Form Simplicity: (If the contact is not already in Form Simplicity, the agent can manually add them later in the process.)
This week, Realtors throughout the Sunshine State will assemble in Orlando for a meeting that is literally 100 years in the making. “Celebration100” is the Florida Realtors® annual Convention & Trade Expo, taking place Aug. 24-28, 2016, at the Rosen Shingle Creek Resort in Orlando.
It’s going to be a convention for the ages, from a 100th Birthday Party celebration featuring America’s number one private party band “Party On The Moon,” to the General Session featuring Jay Leno, the 22-year host of “The Tonight Show,” who is considered one of the greatest stand-up comics of all time.
The schedule is jammed-packed with three days of courses, meetings, and educational sessions that will explore the hottest topics of the day. The complete schedule with times and locations is online here.
Meet Us at the Expo
You’ll find our Tech Helpline Internet Café onsite, where you can check email, get technical help from one of our experienced Tech Helpline analysts, or ask the Tech Helpline experts about Form Simplicity, MLSAdvantage, IDX or Florida Living Network.
At the Form Simplicity booth, we can demo the broker tools for you or answer any of your questions. For a little recreational fun, challenge one of our staff members to a foosball table or arcade game.
You’ll find both our Form Simplicity and Tech Helpline teams in the foyer in front of the Sebastian Ballroom where the Trade Expo is located.
We rely on technology in real estate today more than ever. But it seems we often take it for granted. Until we read the headlines, that is, and are reminded that with powerful technology comes the need for caution, care and responsibility in order to protect our clients and our own livelihood.
Did you know that nearly 30,000 websites are infected with malware every day? Target got hacked, and 70 million customers were affected. Over the last five years, 27 million Americans have faced identity theft. And that’s just the tip of the iceberg, according to the FBI, as Cyber Crime has become commonplace and it’s growing.
In fact, the FBI now has specially trained “cyber squads” at its headquarters and in each of its 56 field offices nationwide. They have even established new “Cyber Action Teams” that at a moment’s notice will travel to just about anywhere in the world to assist with computer intrusion cases.
That’s why, when dealing with one of the most important financial decisions someone will make in a lifetime – buying a home – every piece of software that touches confidential information must be truly secure. It’s why we built superior-level security into Form Simplicity, one of the most popular Transaction Management tools for real estate agents and brokers, created by Realtors and for Realtors and owned by Florida Realtors®.
Going paperless and reducing risk
Agents need a key go-to technology to help digitize their workflow, and that is what Form Simplicity does. Transaction management software, for the novice, simply takes parts of an agent or broker’s job that are seen as time-consuming and often repetitive, and makes them much easier. Continue reading
When you think of exceptional customer service companies, brands such as Apple, Amazon and Nordstrom immediately come to mind for most people. It’s interesting that companies that are the best in their category are often known for having the best customer service. They also typically have the best products, processes or services, but it is the customer service component that resonates with most of their remarkably loyal fans and followers. Their customers often rave about their experiences, becoming unpaid company evangelists.
For Form Simplicity, Brenda Ghibaudi is one of its biggest champions. When you ask the Florida 1st Realtor with Better Homes and Gardens Real Estate, located in South Florida, about the support she receives, she will tell you that Form Simplicity ranks beyond triple-A: “I would rate them, compared to any other customer service or tech support, a quadruple A,” she says.
It is the little things that add up to big benefits for Brenda, she explains. “They are welcoming when you call — and they call me by my first name when they answer the phone. And they treat you great, regardless if you are tech savvy or not real techie at all; they are like chameleons in which they adjust to the level of the person who is calling in,” she adds. Brenda also loves the fact that she can spend a Sunday at home, and if she’s catching up on work and has a problem with a form, auto populating for example, she knows help is only a phone call away. “Being available seven days a week saves me a lot of time,” she adds. Continue reading
Face it. It can be frustrating dealing with a gigantic pdf file, especially if you are trying to quickly close a real estate transaction deal. It can take forever to download, upload….and emailing it, well, forget it. If you find yourself in this situation, limited due to your massively-sized pdf, then read on so that you never find yourself in this discouraging situation again. Compressing a pdf file is easy to do and will make the file much more manageable for both you and your real estate client.
First, let’s review pdf file sizes. Generally, unless you want to use the file for a high quality print job (think fancy 4-color brochure or glossy trade show booth graphic), or if contains several graphics, such as a PowerPoint deck containing captivating graphics, pdf files should be 1 MB or less. Any pdf file above 1 MB, which is considered a large file, that is mostly text should be compressed to a smaller size. Compressing the file will make it easier to send back and forth via email as well as save on storage space. Therefore, most pdf real estate transactions files should be 1 MB or less.
When viewing documents on a PC in Microsoft Windows, the “Details” view selection shows how Windows categorizes document sizes. Simply select the small arrow next to “Size” to see:
- Small (10 – 100 KB)
- Medium (100 KB – 1 MB)
- Large (1 MB – 16 MB)
- Huge (16 MB – 128 MB)
Brokerages have a lot of options when it comes to choosing a Transaction Management solution, but for the most part, what they often end up with is something that is identical to what their competitors have down the street. It’s as if brokerages are trapped in a Henry Ford world: “Any customer can have a car painted any color that he wants so long as it is black,” Ford used to tease his sales team.
Trouble is, we live in a world where you can go online and customize your car, from the color of your bumpers, to the look of your taillights. So why can’t you customize your Transaction Management software so that the look and feel of the software is your brand and not the same one your competition uses?
Well, with Form Simplicity, you can, because that’s what brokerages tell us they want.
Importance of Brand
A survey of top real estate executives nationwide said that among “competitive differentiators,” brand was ranked in the top 3 items along with marketing tools and technology and agent productivity. The Thought Leader Survey from marketing firm Imprev also found that brand outranks the leads a brokerage generates for their agents and the company’s culture as a competitive differentiator.
That’s why Form Simplicity offers a level of customization that we believe is unique among leading real estate transaction and forms management choices. Brokers want the look and feel of the tools that they provide agents to reflect their brand. Brand consistency is paramount at leading brokerages and Form Simplicity does not believe that just consumer-facing products should reflect a brokerage’s brand. That’s because a brokerage has two audiences to serve: consumers and their agents. Providing a brand experience to one’s agents is arguably just as important as providing one to consumers. Brand consistency should be for all, not just some.
NEFAR offers 6,500+ professionals Form Simplicity Ultimate Edition as member benefit Washington DC – May 10, Read More