person-woman-desk-laptopA little over 10 years ago, in January 2006, we were heading into a tumultuous housing market. But a few years before things got crazy, the Florida Realtors did something brilliant – it launched a new service for its members called Tech Helpline.

The concept for Tech Helpline was pretty straightforward. Technology tools for agents were coming to market at a rapid pace and many agents admitted to needing technology assistance. Just a year later, the first iPhone would be announced and that little computer-in-your-pocket ushered in a flurry of both opportunities and challenges for agents as it quickly became the smartphone of choice for most agents in our industry.

Florida Realtors saw the need to help provide a tech support service early on because it listened to its members. What was created with Tech Helpline was a kind of virtual “Genius Bar” for real estate agents, who could connect with a trained tech expert by dialing a toll-free number, opening up a chat window online, or simply shooting out an email if they had a less urgent question or need. The cost to the member: It was included as a member benefit, covered by their annual association dues. In other words, it didn’t cost them an extra dime. Continue reading