Millions of real estate agents have already gone paperless by using a transaction management solution; today, brokers also can streamline many of their most essential business management processes digitally as well, if they adopt the right broker transaction management program.
One of the key drivers for deciding on which broker transaction management program a brokerage or MLS should select for their agents is a deep dive into what that transaction management solution does for brokers, as well as what it costs. That’s because there is a significant difference between offerings today in terms of the tools, costs, and benefits for brokers.
Built-in Broker Tools
Last year, Form Simplicity, one of the real estate industry’s most popular and advanced paperless transaction solutions – and created for Realtors by Realtors – added Broker Transaction Management features. From a single place inside Form Simplicity, brokers can manage, review, approve, track and store every agent’s transaction activity from beginning to end. While some transaction managements charge extra for these broker tools for the peace of mind they deliver, Form Simplicity integrates all these broker features at no extra cost.
For a broker, the benefits from these built-in features are big, especially when it comes to compliance. Form Simplicity Real Estate Management Software brokers tools helps reduce risk through a customizable, automated, paperless review process to help brokerages remain compliant. Moreover, brokers are operating in a collaborative environment, working digitally with each agent throughout the transaction process to ensure accuracy across the streamlined workflow. At their fingertips, brokers can see email and text correspondence for every transaction; that transparency gives brokers visibility into each agent’s transaction activity, and allows brokers to evaluate, comment on and approve all forms digitally submitted by their agents. Continue reading
In Part Two of this two-part series that looks at how electronic signatures work inside a transaction management solution, Tricia Stamper of Florida Realtors shows what the signature experience looks like from a home buyer or seller’s point-of-view.
One of the most powerful ways to quickly engage a new client is to show them something that will “wow” them. Digital signing can have that “wow” factor, particularly with home buyers and sellers who are used to signing paper real estate documents. The fact is, the more experienced your client is with a standard, paper-filled real estate transaction, the more they are going to appreciate – and be delighted with – the digital signing process.
And that’s a big misnomer in real estate: that somehow, your clients have to be tech-savvy to want to sign documents digitally. The only real impediment is not technology. The real barrier is the resistance we all have to doing something that we have never done before: the fear of the unknown. But if you show your clients what the digital signing process is like, and explain the incredible benefits it provides for them, you will find that every one of your customers, no matter what age or level of experience with new technology. In fact, digital signing is no longer considered a nice feature to offer. It has become so pervasive that buyers and sellers are expecting their agents to make it available to them, and not just Millennials.
Let’s look at how digital signing works for the consumer using Form Simplicity, a leading transaction management program that is Realtor-created and supported. The move towards a paperless transaction with Form Simplicity helps unlock the chains that keep agents tied to their desktop computers by giving agents access to all their documents from anywhere with Internet connection, anytime. With eSign built-in, Form Simplicity demonstrably improves the customer signing experience. Digital signing reduces both the time to sign and the number of errors. It eliminates the 11th hour scramble to get a missing signature, an unpleasant experience that can frustrate you, your customer and be incredibly stressful. Continue reading
In Part One of this two-part series in looking at how electronic signatures work inside a transaction management solution, Tricia Stamper of Florida Realtors shows what the experience looks like from an agent’s point of view. In Part Two, Stamper will show what the signature experience looks like from a clients’ point-of-view.
Going paperless is the fastest way for agents and brokers to improve their businesses, increase their profitability and give clients a better experience. Real estate is a mobile industry and agents are always on the go: in their home office, in their car, or meeting with clients at their home.
Today, by using a transaction management program such as Realtor-created and supported Form Simplicity, agents and brokers have the mobile tools to put contracts together anywhere. Agents are no longer chained to their desk and with Form Simplicity’s integration with eSign, electronic signatures can save every agent literally hours per transaction. That translates into increased profitability and productivity for agents.
Let’s first take a look at how easy and fast it is for an agent to use eSign technology, as shown inside Form Simplicity:
First, an agent can create an eSign session and quickly auto-populate their client information from the transaction contacts already inside Form Simplicity: (If the contact is not already in Form Simplicity, the agent can manually add them later in the process.)
This week, Realtors throughout the Sunshine State will assemble in Orlando for a meeting that is literally 100 years in the making. “Celebration100” is the Florida Realtors® annual Convention & Trade Expo, taking place Aug. 24-28, 2016, at the Rosen Shingle Creek Resort in Orlando.
It’s going to be a convention for the ages, from a 100th Birthday Party celebration featuring America’s number one private party band “Party On The Moon,” to the General Session featuring Jay Leno, the 22-year host of “The Tonight Show,” who is considered one of the greatest stand-up comics of all time.
The schedule is jammed-packed with three days of courses, meetings, and educational sessions that will explore the hottest topics of the day. The complete schedule with times and locations is online here.
Meet Us at the Expo
You’ll find our Tech Helpline Internet Café onsite, where you can check email, get technical help from one of our experienced Tech Helpline analysts, or ask the Tech Helpline experts about Form Simplicity, MLSAdvantage, IDX or Florida Living Network.
At the Form Simplicity booth, we can demo the broker tools for you or answer any of your questions. For a little recreational fun, challenge one of our staff members to a foosball table or arcade game.
You’ll find both our Form Simplicity and Tech Helpline teams in the foyer in front of the Sebastian Ballroom where the Trade Expo is located.
CARMLS members save time with Form Simplicity feature. We are happy to announce a new feature Read More
When you think of exceptional customer service companies, brands such as Apple, Amazon and Nordstrom immediately come to mind for most people. It’s interesting that companies that are the best in their category are often known for having the best customer service. They also typically have the best products, processes or services, but it is the customer service component that resonates with most of their remarkably loyal fans and followers. Their customers often rave about their experiences, becoming unpaid company evangelists.
For Form Simplicity, Brenda Ghibaudi is one of its biggest champions. When you ask the Florida 1st Realtor with Better Homes and Gardens Real Estate, located in South Florida, about the support she receives, she will tell you that Form Simplicity ranks beyond triple-A: “I would rate them, compared to any other customer service or tech support, a quadruple A,” she says.
It is the little things that add up to big benefits for Brenda, she explains. “They are welcoming when you call — and they call me by my first name when they answer the phone. And they treat you great, regardless if you are tech savvy or not real techie at all; they are like chameleons in which they adjust to the level of the person who is calling in,” she adds. Brenda also loves the fact that she can spend a Sunday at home, and if she’s catching up on work and has a problem with a form, auto populating for example, she knows help is only a phone call away. “Being available seven days a week saves me a lot of time,” she adds. Continue reading
NEFAR offers 6,500+ professionals Form Simplicity Ultimate Edition as member benefit Washington DC – May 10, Read More
The real estate industry today is Internet dependent. Agent and company websites, company intranets, MLS access, and back office systems all require agents and brokers to go online to manage these resources. So must the American homebuyer too, as more than 90% of all real estate home searches begin online.
Perhaps the most important software tool that enables the Internet is the one that’s also taken for granted: your Internet browser. For years, real estate agents’ favorite browser has been Internet Explorer from Microsoft. Unless you were a Mac user, when you bought your PC, Internet Explorer was automatically your browser and the vast majority of agents simply never switched. Additionally, many MLSs were only compatible with Internet Explorer, adding to many agents’ reliance on IE.
Even with the sun setting of support for Internet Explorer’s older versions and IE 11 being replaced by Edge as the Windows 10 default browser, agents have been tentative to switch to a different browser. According to the NAR REALTOR Technology Survey, while the use of Internet Explorer dropped from 50 percent to 38 in the most recent survey, it was still the number one browser for agents, with Google’s Chrome coming in at 32 percent, Firefox at 16 and Apple’s Safari at 9 percent. However, among the American public, Chrome is the most popular browser, according to a 2015 Federal Government report.
But the Internet is changing so fast that if you are still using Internet Explorer, especially an older version, you should ask yourself, “is it time to switch?”
What might be wrong with an outdated browser? Continue reading
The Golden Rule – that one should treat others as one would like to be treated – is a maxim that appears in some form in nearly almost every religion or ethical tradition. But if you have ever been stuck on a technical support call gone bad, you might be convinced that this concept is completely absent in many technical support circles. What’s even worse is when you discover the software that has failed you doesn’t even offer a phone number for tech support and relegates you to send an email or fill out an online form for help!
Our quality support is one topic our competitors probably wish we didn’t talk about when it comes to Form Simplicity, one of the real estate industry’s most popular and advanced paperless real estate transaction management solutions. We don’t just have an edge when it comes to the customer care and support for Form Simplicity, we have created a chasm between our Transaction Management competitors and us.
If you are a real estate brokerage firm, MLS or Association weighing your options when it comes to selecting the right Transaction Management solution, be certain that at the top of your checklist is “Customer Care and Support.” Here’s why. Continue reading
A little over 10 years ago, in January 2006, we were heading into a tumultuous housing market. But a few years before things got crazy, the Florida Realtors did something brilliant – it launched a new service for its members called Tech Helpline.
The concept for Tech Helpline was pretty straightforward. Technology tools for agents were coming to market at a rapid pace and many agents admitted to needing technology assistance. Just a year later, the first iPhone would be announced and that little computer-in-your-pocket ushered in a flurry of both opportunities and challenges for agents as it quickly became the smartphone of choice for most agents in our industry.
Florida Realtors saw the need to help provide a tech support service early on because it listened to its members. What was created with Tech Helpline was a kind of virtual “Genius Bar” for real estate agents, who could connect with a trained tech expert by dialing a toll-free number, opening up a chat window online, or simply shooting out an email if they had a less urgent question or need. The cost to the member: It was included as a member benefit, covered by their annual association dues. In other words, it didn’t cost them an extra dime. Continue reading