ucf graduation

Photo Courtesy of UCF 2015 Commencement

Any real estate professional that is currently active in the market is aware of the constant debate taking place regarding the market’s newest and hottest prospective buyers, millennials.  The generation that has been deemed the technology savvy, impatient and sometimes even entitled, is who many economists and REALTORS® alike believe will be the answer to reviving the housing market.  How to capture their housing needs? That is the magic question.

The market studies present two strongly conflicting viewpoints when it comes to Millennials entering the world of home ownership, Millennials are either putting off buying homes due to crippling debt/the lack of desire to own a home or they are highly interested in ownership and are finding ways to overcome the challenges to get the keys in their hands. Continue reading

Form Simplicity The offices of Form Simplicity are filled with dedicated employees from all different professions. The office is comprised of seasoned professionals in information technology, marketing, sales, customer service and business management. Together, they work to aid agents in completing successful real estate transactions as well as making sure that both our software products, Form Simplicity and Tech Helpline, are working efficiently. However, with any company, there are additional requirements to our daily activities, and we always have something up our sleeve.

“I am usually one of the first team members to arrive in the morning, so when I come into work, it’s still quiet. I am part of the marketing team that focuses on awareness and promotion of Tech Helpline and Form Simplicity, and in our team, we all wear different hats: editor, content creation, distribution, etc. No day is ever the same for me. One thing is constant: There is always more to do,” says Marketing Coordinator Jessica Rosado.

The marketing team consistently works to update the brand of both Form Simplicity and Tech Helpline.  The marketing team develops promotional materials, maintains social media channels and helps to develop trade show materials for our sales team. It is impossible to walk by the department and not hear laughter. While they comprise a productive team, they can laugh and roll with the challenges that come from maintaining multiple brands.

Our sales team is who many of our clients connect with on a daily basis. They are constantly staying up to date on market activity, software updates and client relations, to ensure that they can provide top notch information to current and prospective clients. When a client calls to connect with Form Simplicity, they’re greeted by the warm cheer from the sales team. These dedicated professionals lead webinar and in-person demonstrations of the online application as well as connect with our clients nationwide at trade shows.

“No two days are the same in my work life, which I absolutely adore! If I’m not traveling to a state convention, I typically begin the day by returning any voicemails from the evening prior. Florida Realtors has provided me with a really cool stand up desk, so I spend much of my day standing and working – preparing proposals, writing follow up emails, and connecting with clients through social media,” says Sales and Client Services Manager Jessica Smith.

Another important addition to our team are the Tech Helpline analysts. The analysts begin taking calls early in the morning and strive to answer each agent’s question or concern before the day’s end. Agents may reach out to the Tech Helpline team by phone, online chats or emails.

While the analysts, marketing and sales teams work together to deal directly with clients, our development team works to ensure that Form Simplicity is up and running effectively nationwide. The development team works well with the frontline team to let users know of updated features and tools they can use to increase productivity.

“A typical day in the office starts off with a brief meeting with our director of applications development to review our current and upcoming development projects to ensure they remain on schedule. I will also meet with the Form Simplicity lead analyst to discuss feature enhancements or changes so they can be prioritized and placed in our development queue. The remainder of my day varies from day to day, but I primarily correspond with current clients, answering any questions they may send my way and asking them questions to get feedback and future ideas for our products, present product demos and training via webinars, and research existing client base and industry developments to identify potential new product features or integrations,” says Jason Schatz, Product Development Manager.

Aside from the normal daily practices of the office, the Form Simplicity team also finds a way to make each day at work fun. Whether we are participating in a Wii bowling contest, a potluck or celebrating “Fun at Work” day, we strive to make the office a place we all enjoy coming to. Everyone in our office looks out for one another and works together to better serve our clients. We are a team of hard-working individuals who desire to provide the best product for our clients. Without our excellent communication and work ethic we would not be able to look back to 2010, the year Form Simplicity was developed, and be so proud of the product that we created that is still prospering today.

fl realtorsEvery great company has a unique story that outlines their beginnings, from a simple idea to a full-blown product serving people all over the world. Form Simplicity was developed and created by REALTORS®, with the intent to develop a software program that would eliminate paper transactions and be the optimal tool for specifically, real estate agents. Now, with the real estate transaction management market booming, and fiercely competitive, why should real estate agents continue to look to Form Simplicity? It’s simple, look at how our parent organization, Florida Realtors began.

Florida Relators is the largest trade association in the state of Florida, currently at more than 140,000 members. The association was created 100 years ago in 1915 and still remains one of the state’s strongest organizations today. The mission statement of Florida Realtors reads, “to advance Florida’s real estate industry by shaping public policy on real property issues; encouraging, promoting and teaching consistent standards for ethical practice and professionalism; and building on the efforts of local Boards/Associations to provide the information and tools members need to succeed.”

In 2010, Form Simplicity was in the process of being developed to give real estate agents a tool that not only catered to their business demands, but provided a user interface, and resources, to make the program easy to implement for members.  Using the innovative ideas of Florida Realtors’ members that embrace change, the development staff began executing those ideas. The hard work of the development team produced a product that was able to capture the attention of other associations, MLSs, and multiple brokerages nationwide and aid in hundreds of thousands of paperless real estate transactions.

When Form Simplicity first launched in January 2011, it provided, many appealing features for real estate agents with ever-changing contracts and sales occurring. Online tools to storage, auto populate contact information and a library of digital, up-to-date forms, were included in the impressive tools utilized by Form Simplicity users. While other software programs include similar features, it is important to note that Form Simplicity includes product design and user configurations designed specifically in mind for REALTORS® executing real estate contracts/sales.

Form Simplicity offers affordable plans to both brokerages and associations alike and keeps up on the latest technologies to continually improve user’s experience. Since 2010, Form Simplicity has launched many upgrades and resources to further help real estate agents learn the software, and make the process of utilizing it that much easier. Some additions include: email to transaction, broker compliance tools, SMS and KBA verification for eSign, a help center for agents to reference, a blog featuring the latest news in the industry/software updates, and eSign markup.

Florida Realtors offers a personal troubleshooting team to all Form Simplicity users at no extra expense, the Tech Helpline staff. A seasoned team of IT specialists, based at the Florida Realtors offices, with over twenty years in the business are at your service when you call with questions. The Tech Helpline offers solutions to Form Simplicity, user interface issues and troubleshoots for general computer questions. The mission is to allow REALTORS® to focus more time during their day on building and growing their business, not battling their computer.

In short, Form Simplicity provides a transaction solution service that has its’ fair share of competitors and market demand. What makes us different is our mission to provide tools to help REALTORS® succeed, our Tech Helpline support staff and our audience. We are an organization made of REALTORS® developing products to better serve the real estate industry. Form Simplicity is a technology that strives to utilize technology to better assist agents and brokers. Just like REALTORS® nationwide, our door is always open, to both changes and feedback from our most vital customer, the REALTOR®.

fs blog 3Within the past few months, the Form Simplicity software has experienced many exciting changes. Change is inevitable in any industry, but we are dedicated to helping REALTORS® nationwide transition in the smoothest and easiest way possible. Some of our most recent updates include Email History, Emails to Transaction, eSign Markup, Add from Contacts and AddFiles in eSign.

‘Email History’ is a feature that allows Form Simplicity users to be more organized and keep record of the communication between themselves and clients via email and text messaging. The feature is located in the transactions page in its own tab. This tool is a great way to implement a checks and balances system into your work to make sure you are tracking communication with your clients as well as a great way to keep your work organized.

‘Email to Transaction’ feature was recently updated in Form Simplicity . The tool allows users to easily send transaction files to their transaction in Form Simplicity via a unique email address assigned to the transaction. The email address includes the street address of the desired property., providing details that both the seller and agent will recognize easily. With the housing market sometimes requiring multiple offers before a contract is negotiated, this updated feature gives agents the tool to easily store important files and emails for long term storage alongside their transaction.

‘eSign Markup’ is a feature that is included in the Ultimate Edition of Form Simplicity. This tool provides users with the ability to make amendments to their transactions with tools to strike-through, underline and highlight text, and add check marks/text boxes to any location in the contract.

‘Add from Contacts’ is located in the active transactions tab when logged into Form Simplicity. With find-as-you-type recognition, this tool allows users to easily access their stored contacts and populate information into the corresponding location within the transaction. This is above all else, a great time saving tool and another way to avoid disorganization as well as spelling errors on names.

Lastly, Form Simplicity’s newest tool ‘Add Files’ provides cloud integration features with OneDrive, Dropbox and Box. While this feature is available only in the Ultimate Edition through eSign, it allows users to add documents from cloud storage systems quickly and directly into signing sessions. This tool furthers provides users with the ability to truly go paperless and not have to worry about having physical forms in their possession.

Form Simplicity is dedicated to achieving top notch results and to helping users create the same results for themselves. If you are not already an Ultimate user, please know that it is available for to purchase and provides multiple features that have helped many real estate professionals to build a successful business model and career.