Once an online lead goes cold, it’s a guessing game for realtors to decide if they should put effort into re-engaging with the lead or if they’re better left cold.
The majority of online leads are usually people you haven’t met face-to-face, and because the line of communication between you and the lead has weakened, there’s no way of knowing what stage of the home buying or selling process the potential lead is in anymore.
This makes it harder to market to them, and it also means that when you do try to market to them again, you’ll most likely be just another online realtor headshot to them.
Seems discouraging, right? Still, it is important to follow up with these once-hot leads. Just because the lead has gone cold doesn’t mean it can’t be revived. The question is: how do you best re-engage with someone stuck in this stage?