When buyers are searching for properties online, photos and property descriptions are vital to gaining exposure and showings. The same is true when agents are searching for properties to show their clients. But should the descriptions for both audiences be the same?

The answer is no, because you are appealing to two different needs, with different perspectives when viewing the information.  Let’s review the best way to communicate with each audience.

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Our smartphone is our constant partner. It is always with us. Although there is no formal agreement, “till death do us part” is not an unrealistic relationship when it comes to our smartphone. We use it to connect with our clients, friends, family, leads and just about everyone. It’s our GPS. It’s our news outlet. It’s our even our source of entertainment. When we go to sleep, it is next to us on our nightstand or not too far away.

In today’s age, we spend an average of 3 hours and 35 minutes on our mobile devices daily, and that number is growing.  We check it on average 47x per day.

As Realtors, we are in the communication, marketing and high-tech business. And when it comes to our business, our smartphone is our primary device for communication. (Many believe that we must be available for an immediate response when requested or suffer the loss of a client.) But as great as our smartphone is, it also has drawbacks. Technology addiction—a compulsive relationship with our mobile devices, social media and the internet—is one of the biggest threats to our health and relationships. And this addiction is not relegated to one age group.

What can you do to liberate yourself from your smartphone and still be considered accessible, professional and a top performer? Good news! Here are 6 steps you can take.  They work! Give them a try. Think of it as falling in love again with your life and creating an outstanding new year, beginning now. Continue reading