Multiple Listing Service firms, REALTOR® Associations, and real estate brokers understand the value of offering a transaction management solution.


As these organizations head into their annual budget and planning cycle, many will be taking a fresh look at their current transaction management solution. That’s because the transaction management landscape is rapidly changing.


More than one leading transaction management software provider has changed ownership in just the last year.


The transaction management landscape, as a result, is in flux. That makes now a good time to revisit your transaction management solution. You need to make sure that for the long term, your organization’s goals and objectives are aligned and not in potential conflict, because of new ownership.


Here are three reasons you may want to revisit your current transaction management solution:


Trust: At the foundation of any strong business relationship, especially one that delivers an essential service such as transaction management, you have to trust your partners. You want to make sure that you understand the company behind your transaction management solution.  What are their long-term goals? Are your business purposes aligned, or are there areas of potential conflict? What are the advantages and disadvantages of working with a firm that may be owned by a giant conglomerate? Has the company culture remained the same, or is it changing – and is that good or bad for you? Are you still dealing with the same people, or have they changed too? Consider all the things that may have changed when assessing your relationship today. These are essential questions to ask, as they can impact trust.


Support: We know from NAR research (“Real Estate in the Digital Age” report, 2018) that almost half of real estate agents and brokers (45%) don’t use a document management system. That creates both opportunities and challenges for the universal adoption of a transaction management solution. A transaction management system must provide more than a great interface. Just about all the major transaction management solutions today are pretty easy to use. But for many agents and brokers, using a transaction management system for the first time can be daunting. You only have one chance to make a good first impression. So, if there is not a bastion of support behind the rollout and ongoing use of your transaction management system, you could turn off many agents and brokers right upfront. Getting the back is even more difficult, superior support can mean all the difference in the world, from the rollout to being highly available – and accessible – to answer questions. If your transaction management solution does not come with a world-class customer support service and rollout team, your agents and brokers are missing out. Providing better customer support is what enables higher adoption of transaction management systems – and agent and broker satisfaction.

Transparency: We all know that in the software world, a free solution is rarely the best solution. Some transaction management solutions are built on this business model. Knowing upfront what the real costs will be is vital. Agents and brokers, like most of us, want to know the bottom line and not be fooled by thinking they will pay “X” when they end up paying “Y.” Or worse, adopt a free solution, only to find they need to pay to use the features they need. Transparency helps truly compare solutions when you look at a transaction management solution.


For example, we use a matrix at Form Simplicity to illustrate the benefit that our transaction management offerings provide, what’s included, and what is not. And transparency is more than just honest pricing and fully disclosing the features you get for what price. Transparency also includes how a firm provides customer service support, as well as sharing its goals and objectives to make sure you understand what you are buying.


Florida Realtors owns and operates the leading transaction management solution Form Simplicity, and the number one tech support service in real estate: Tech Helpline. Form Simplicity is the only transaction management solution created by Realtors, for Realtors, and is still owned by Realtors. We leverage our collective strengths in support and transaction management to serve Realtors throughout Florida and hundreds of thousands of agents across the U.S. better.


When you rethink your transaction management solution and consider the three factors of trust, support, and transparency, we think you’ll find Form Simplicity coming out on top.


Changes in the real estate industry appear to be reaching a breakneck speed at the moment. Almost every day, we are reading about a major acquisition of a real estate brokerage, MLS, or tech company. Change can be good or bad, but it always brings opportunity.

As a result, many MLSs, associations, and brokerages are having to re-think or re-shop the tech tools and software solutions bought from the company that was acquired. Firms are discovering that what they thought they purchased may not be the service they initially thought it was. It could be a culture change or something more significant: the motives of the acquiring company are incongruent with their own organization’s goals and objectives.

At Florida Realtors, we get it. Finding the right company to partner with today has never been more crucial in light of these acquisitions. When there are changes in ownership to essential software that helps agents and brokers run their businesses – such as their customer relationship management (CRM) or transaction management solution – it is time to reassess.

What do you do?

How do you select the right transaction management solution, for example, if you find yourself reconsidering what you have because of change?

At Florida Realtors, we own and operate Form Simplicity, used by more than a hundred thousand Realtors in Florida and hundreds of thousands of Realtors nationwide. Form Simplicity is a fantastic solution to help run a real estate business. Most importantly, it is now the only transaction management software solution that was created by Realtors for Realtors and is still owned by Realtors.

That provides significant value to an agent’s business because of how Form Simplicity is designed: with the Realtor in mind. Looking for the right transaction management solution isn’t just about features and benefits. When you compare the top five transaction management solutions side-by-side overall, you will see small differences.

How do you choose?

It comes down to how your members or agents and brokers adopt, embrace, and use a transaction management solution as a core function of their daily businesses. Gaining their trust is key. Partnering with Form Simplicity, owned by Florida Realtors, checks the trust box. They know that they are working with an organization that will always have their best interests at heart. Trust is essential to winning over and keeping agents and brokers happy today—and tomorrow.

Another critical factor in selecting the right transaction management solution is how well it can be integrated into your systems and deployed to your members or team. This is where Form Simplicity excels: talk to our customers about our rollout process and the personalized training we provide. We also have a seasoned team that excels at superior customer service. You will love our people and so will your agents and brokers.

Finally, buying any technology solution for the long run comes down to how excellent their tech support is. Fortunately for agents and brokers who use Form Simplicity, they are supported by the No. 1 tech support company in the real estate industry, Tech Helpline.

Will they be there when you need them?

Tech Helpline, like its sister service Form Simplicity, was created by Realtors for Realtors and remains owned by the Florida Realtors. No other tech support firm in real estate better understands how agents and brokers work. Tech Helpline also knows what they need in terms of kind, considerate, and thoughtful tech support.

Form Simplicity users get the best of the best: a US-based (Orlando) crew of top tech analysts offering support in both English and Spanish. Tech Helpline analysts have a combined 300+ years of tech support experience. They work with brokers and agents every day and make sure every question that comes in on a call or online is a positive and memorable experience for those reaching out for help.

The bottom line is every brokerage, MLS, and association today has many choices available for a transaction management solution. If you are reconsidering your decision—or making a selection for the first time—we ask that you look at Form Simplicity. It is the only industry provided solution that is owned and operated by Realtors for Realtors. Once you consider all the essential factors that can impact your business today and tomorrow, we are confident you’ll select Form Simplicity as your transaction management solution.

Halloween is right around the corner. It is a perfect way to bring fun, sweets and treats to your community and build your business.  Many real estate agents wait until the big holidays. Why not begin now? Want to get known in the community or a neighborhood? This is a great time go begin.

Here are 13 spooktacular ideas that are fun and can be put together quickly:

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