Lack of trust is pervasive in our culture today. Only about half of all Americans trust businesses overall, according to the Edelman Trust barometer. And two-thirds of Americans worry technology will make it impossible to know if what people are seeing or hearing is real.

 

As a real estate agent, how can you help clients who distrust technology during a time when technology is powering the real estate industry in all new ways?

 

One of the easiest ways to help clients get more comfortable with technology is to explain the benefits of the technology to them or the WIFM: “What’s in it for me?”

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Do you want to learn from and follow in the footsteps of the greatest minds that have succeeded in the real estate business? Perhaps you have already heard some of the formulas and traits discussed and heralded by top producers and their coaches. Let us go over them on-by-one to see what resonates with you and see how you can transform yourself one step at a time into an even greater version of yourself.

 

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Pets are growing more and more omnipresent throughout households in the United States. According to a recent survey by the American Pet Products Association, (APPA), they found that a whopping 67% of households own a pet.

 

Pet-owners can be devoted. In one neighborhood, when the real estate agent was having a conversation with a potential seller, the seller said that he knew the name of every dog in the neighborhood yet didn’t remember most of the pet-owner’s names.

 

While pet ownership is great, there is a shift in thinking that takes place when someone is looking for a home. As professional real estate agents, you are dealing with the personalities and emotions of all different types of people all day long. This includes their feelings about pets also. For pet owners, they are part of the family. And pets always add a unique flavor to a home, but not every buyer loves pets, and not every buyer loves the same breed of pets that your seller has.

 

How do you bridge the gap between your buyers and sellers?

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