As online home buying and selling web tools advance, real estate agents have started fearing that clients will believe their commission isn’t justifiable with the services they provide. Creating value for clients by showing them how much easier the home buying and selling process is with a real estate agent is the best way to earn referrals and get past clients to want to do business with you again.

Here are a few of the most effective ways to create value for potential clients.

Continue reading

So you finally have your real estate license and you’re ready to kickstart your new career as a real estate agent. What do you do now?

While launching a career in real estate can be daunting, the following are a few ways to ensure you position yourself for long-term success in the industry.

Continue reading

September was officially REALTOR® Safety Month, and there was an abundance of news stories, blogs and social media posts filled with tips and tactics to help keep brokers and agents safe.

But let’s face it: agent safety is something that’s vital all 365 days a year. So here is a collection of the best resources we found to help keep you safe year-round.

 

Continue reading

When real estate agents think of social media marketing, the sites that come to mind most often are Facebook, Instagram, and Twitter. However, a recent study shows that, while sites like Instagram and Facebook are great for getting your audience to get to know your business, LinkedIn is the proven king of lead generation.

Coming in at a visitor-to-lead conversion rate of 2.74 percent, LinkedIn has a conversion rate that is three times higher than both Twitter and Facebook.

The reason LinkedIn works is because you are reminding your circle of your professional expertise.  You are showcasing to your friends, family and acquaintances your knowledge in a way that is not pushy or overbearing.

This doesn’t mean that you should abandon your Facebook, Instagram and Twitter efforts; it means that you should be actively nurturing your LinkedIn presence in addition to the other social sites in your lead generation mix. Today we’ll be showing you how to make the most of your LinkedIn page, so you can maximize lead generation and get more clients.

Continue reading

After what seemed like an endless amount of time, you and your client have finally reached the finish line – your client’s home closing day. Closing gifts are a great opportunity to show your client how much of a pleasure it has been working with them throughout the entire home purchasing process.

 

Closing gifts are also the perfect way for your client to remember you fondly after the home closing and hopefully refer you to friends or even hire you as their Realtor again sometime in the future.

Below we’ve gathered a few gift ideas for you.

Continue reading

Ah, the dreaded headshot photo. Some love it, most hate it.

 

Many real estate agents take one when they first become agents and use it for the rest of their careers. If your photo is outdated enough, it’ll make it so that when you meet with your clients, they’re greeted by someone who looks nothing like the person they envisioned from the picture on the website.

 

If a picture is worth a thousand words, a headshot photo that leads to a property sale could be worth several thousand dollars. With potential home buyers doing 80% of their home search online, having a photo on your website is extremely important.

 

Headshots will also make you appear more honest to potential clients searching the web for potential realtor candidates. Although showcasing qualifications and experience matters, a biography page without a photo makes it harder for clients to trust you as an agent.

 

Headshots are also important in building your personal brand. After all, your business is you.

 

Get your best headshot yet with these picture perfect tips:

Continue reading

Like most real estate professionals, your marketing strategy most likely consists of using Facebook pages to post listings, using Instagram to promote your brokerage, handing out business cards or sending out mailers.

 

While these tactics are tried and true, here are 5 other techniques you can start incorporating into your strategy to set your marketing efforts apart from the crowd to win more leads and grow your business:

Continue reading

Once an online lead goes cold, it’s a guessing game for realtors to decide if they should put effort into re-engaging with the lead or if they’re better left cold.

The majority of online leads are usually people you haven’t met face-to-face, and because the line of communication between you and the lead has weakened, there’s no way of knowing what stage of the home buying or selling process the potential lead is in anymore.

This makes it harder to market to them, and it also means that when you do try to market to them again, you’ll most likely be just another online realtor headshot to them.

Seems discouraging, right? Still, it is important to follow up with these once-hot leads. Just because the lead has gone cold doesn’t mean it can’t be revived. The question is: how do you best re-engage with someone stuck in this stage?

Continue reading

One of the most discussed concerns agents have about across the industry is finding and converting leads. This makes the idea of actually firing a client once you have one seem completely inconsistent. But sometimes firing a client is not only the best option, it is absolutely necessary.

The following are 4 types of clients you need to cut ties with, and tips on how to break the partnership off in the most professional and graceful manner.

Continue reading

In the digital age, potential home buyers and sellers no longer turn to newspapers and magazines when looking for real estate services. Social media platforms have become the go-to source for potential clients to find everything from listings to realtors.

If your social media brand isn’t up to par, you run the risk of missing out on tons of potential clients; specifically, younger, social media-savvy clients looking to buy their first home.

Although social media brand management may seem complicated there are plenty of ways for you to take charge of your online brand management on your own.

Follow these simple steps to get started building your social brand today.

Continue reading