One of the real estate industry’s most popular and advanced paperless transaction management solutions, Form Simplicity, recently released its newly redesigned application to more than 200,000 REALTORS® nationwide.

 

The update to Form Simplicity is more than just a designed facelift. The changes improve transaction productivity and speed up agent and broker workflow.

 

Florida Realtors®, the nation’s second-largest Realtor state association that owns and operates Form Simplicity, rolled out the newest version in stages between April and July. Today, 187,000 Realtor members in Florida, 8,300 members of Arkansas Realtors Association, 2,300 members of Wyoming Association of Realtors, 7,300 members of Iowa Association of Realtors, and 10,300 members of Idaho Association of Realtors all have access to the newest version.

 

A robust transaction management platform, Form Simplicity’s Ultimate Edition includes unlimited access to eSign, its highly-secure electronic signature feature, an expanded set of broker management tools to simplify compliance and improve agent-broker workflow, and unlimited document storage.

 

Form Simplicity’s new, uncluttered look includes four key sections in the home page: Menu, Recent Transactions, Upcoming Tasks, and Useful Tools. Among the improvements:

 

  • Menu: The navigation menu has been grouped so that there are fewer tabs while retaining access to all the features.
  • Recent Transactions: A professional’s most recent transactions are visible and accessible from the home page. He or she can also create a new transaction from the home page. Moreover, the flow to creating a transaction will be smoother, with colorful buttons that are easy to identify, and an expanding page to view all information together instead of toggling through tabs.
  • Upcoming Tasks: All future tasks are color-coded and available on the home page for easy access.
  • Useful Tools: Professionals can quickly locate the button to add a new contact, create clauses and more — right from the home page.

The initial launch has generated an avalanche of positive comments, as it is being incredibly well-received by agents and brokers across the country. The most common observation: it’s faster than ever. That’s because Form Simplicity is running on a new and modern application architecture, from hardware to software.

 

Change is never easy, especially when making major changes to something tens of thousands of agents and brokers use every day as the backbone of their business. But rank-in-file agents are expressing their support – and delight.

Matthew Lemons, a South Florida real estate broker, notes that the new Form Simplicity has been a welcome change. “I just tried out the new Form Simplicity style now, and I have to say it is amazing. Love how convenient the new layout is. Extremely professional. I’ll be sticking with you guys for a long time,” Lemons said.

 

Satellite Beach, Florida agent Peggy Hall added, “I began using the new and improved Form Simplicity…(it’s a) super easy transition!” And Shermeka McSwain, a Cutler Bay, Florida agent said, “The recently updated changes are extremely great. Using the navigation, location of information and the program structure is very user-friendly.”

 

Real estate agents also appreciate what hasn’t changed with the new Form Simplicity redesign. All the great features agents and brokers already love remains the same, and the new redesign is giving added attention to how important transaction management is today.

 

Transaction management is no longer a nice to have but a must-have for real estate agents and brokers. For any transaction management solution to effectively serve the greatest number of agents and brokers possible, it needs to be easy to use and inviting. The redesign of Form Simplicity is all about making it easier to navigate, and making sure that it works on any device, because that’s what agents and brokers tell us they want.

 

Did you realize that a dozen states allow or are testing a digital driver’s license? That’s right: no more fumbling in your purse or wallet to show your vital ID. It is digital, and all you need is your smartphone.

 

You don’t even need a paper passport at many ports of entry into the U.S. today with the Mobile Passport app. This is not a fad; it’s our future as experts predict that it’s just a matter of time that all IDs will be digitized.

 

The world is undergoing a digital transformation. Whether you like it or not, it’s a reality that for your business is worth embracing. Why? Because it will increase your productivity and that can be a big bump to your earnings, personal time, or both.

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People are likely to tell everyone they know about a bad experience with a business, and they’re usually thrilled to pass on information about good experiences, too. And that’s what word-of-mouth marketing is all about.

The home buying and selling processes are ones in which you become intimately familiar with your clients, and vice versa. This is a prime opportunity to get these clients to spread the word about your services.

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Millennials have become the largest share of homebuyers. According to the National Association of Realtors (NAR) research department, as of 2018, millennials are 36 percent of homebuyers, with 65 percent of those also being first-time home buyers.

The question now becomes: how do you reach this tech-savvy swath of homebuyers?

A majority (59 percent) of Millennials are active Instagram users. While Facebook is still the most used social network among millennials, that figure is declining. Instagram on the other hand, is increasing its market share amongst millennials.

 

Using Instagram to Reach Millennial Homebuyers:

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As online home buying and selling web tools advance, real estate agents have started fearing that clients will believe their commission isn’t justifiable with the services they provide. Creating value for clients by showing them how much easier the home buying and selling process is with a real estate agent is the best way to earn referrals and get past clients to want to do business with you again.

Here are a few of the most effective ways to create value for potential clients.

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While launching a career in real estate can be daunting, the following are a few ways to ensure you position yourself for long-term success in the industry.

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September was officially REALTOR® Safety Month, and there was an abundance of news stories, blogs and social media posts filled with tips and tactics to help keep brokers and agents safe.

But let’s face it: agent safety is something that’s vital all 365 days a year. So here is a collection of the best resources we found to help keep you safe year-round.

 

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When real estate agents think of social media marketing, the sites that come to mind most often are Facebook, Instagram, and Twitter. However, a recent study shows that, while sites like Instagram and Facebook are great for getting your audience to get to know your business, LinkedIn is the proven king of lead generation.

Coming in at a visitor-to-lead conversion rate of 2.74 percent, LinkedIn has a conversion rate that is three times higher than both Twitter and Facebook.

The reason LinkedIn works is because you are reminding your circle of your professional expertise.  You are showcasing to your friends, family and acquaintances your knowledge in a way that is not pushy or overbearing.

This doesn’t mean that you should abandon your Facebook, Instagram and Twitter efforts; it means that you should be actively nurturing your LinkedIn presence in addition to the other social sites in your lead generation mix. Today we’ll be showing you how to make the most of your LinkedIn page, so you can maximize lead generation and get more clients.

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After what seemed like an endless amount of time, you and your client have finally reached the finish line – your client’s home closing day. Closing gifts are a great opportunity to show your client how much of a pleasure it has been working with them throughout the entire home purchasing process.

 

Closing gifts are also the perfect way for your client to remember you fondly after the home closing and hopefully refer you to friends or even hire you as their Realtor again sometime in the future.

Below we’ve gathered a few gift ideas for you.

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