When the vast majority of agents in America found themselves working exclusively from home, a new reality took hold. The more you could do digitally, the more likely you would remain successful throughout our health crisis.

Agents and brokers who had been using a transaction management solution like Form Simplicity have stayed on top. They’ve been able to keep their business going by managing their transactions digitally, from listing to closing.

As real estate begins its rebound, agents and brokers are looking for ways to work better remotely. For top producing brokers and agents, that means a robust, digital transaction management program. It also means using it every day.

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Form Simplicity, the only transaction management solution built by real estate pros for real estate pros and still owned 100% by a Realtor Association, makes working remotely easier than ever.

Across the country, agents and brokers are switching to the redesigned version of Form Simplicity as they rapidly adapt to all things digital.

Many are attending Webinars hosted by Technology Training Manager Kaz Cisowski. Kaz reports he has had more people attend Form Simplicity training in the last four months than all of last year. “People are hungry to learn right now,” Kaz says, who has already trained about 7,500 professionals.

As agents and brokers nationwide hone their digital skills in record numbers, most are telling Kaz that the latest version of Form Simplicity is much easier to use. “They tell me that Form Simplicity has become a lot less ‘click-ish,'” pans Kaz, noting that its improved user interface which means fewer clicks for agents to create forms or navigate the program.

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Technology that helps us work remotely is more important today than ever as clients shelter in place, and the majority of real estate brokers and agents work solely out of their homes.

 

If you are a broker and don’t provide all of your agents a Transaction Management program like Form Simplicity to help them complete transactions end-to-end, you need to provide one now. You can no longer afford to wait.

 

Even after real estate pros are allowed to return to their brokerage offices, many clients still will want to do as much of the real estate transaction online as possible.

 

Think about it. Tens of millions of families – members from every generation – have adapted and adopted digital technology over the last couple of months. They have held Zoom meetings, switched to doing banking on their phones, made their most significant purchases online, and spend hundreds of extra hours in front of a computer screen.

 

Today’s unprecedented events have accelerated America’s collective technology learning curve, and we are about to see a new normal as digital transactions move to the status quo.

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Transaction management software has become a “must-have” for successful agents and brokers focused on giving consumers what they want. Using a transaction management system as a cornerstone to a more streamlined and efficient process is crucial for delivering an exceptional client experience.

 

The best-in-class transaction management software, like Form Simplicity from Florida Realtors®, are an agent productivity booster.  Agents can create transactions more efficiently, eliminate common entry errors as data is pre-populated automatically, and e-signing helps agents avoid wasting time tracking down clients for their signatures.

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How does a real estate association or brokerage cut through the clutter to choose the right transaction management solution that satisfies both agents and brokers?

A great place to start is to listen to what agents and brokers who are using a transaction management solution are saying. The truth is a lot of real estate software that claims to be “easy to use” is hard to use for most agents and brokers.

Because Florida Realtors owns and operates both real estate’s number one tech support firm (Tech Helpline) and a top transaction management firm (Form Simplicity), we get a first-hand look into how agents use technology. When they struggle, we are often the first place they call for help.

It’s why Form Simplicity invested deeply in a redesign that makes using our transaction management software truly easier to use. After rolling it out to more than a quarter of a million agents and brokers nationwide who have access to Form Simplicity, the feedback has been remarkable.

Little things matter

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Multiple Listing Service firms, REALTOR® Associations, and real estate brokers understand the value of offering a transaction management solution.

 

As these organizations head into their annual budget and planning cycle, many will be taking a fresh look at their current transaction management solution. That’s because the transaction management landscape is rapidly changing.

 

More than one leading transaction management software provider has changed ownership in just the last year.

 

The transaction management landscape, as a result, is in flux. That makes now a good time to revisit your transaction management solution. You need to make sure that for the long term, your organization’s goals and objectives are aligned and not in potential conflict, because of new ownership.

 

Here are three reasons you may want to revisit your current transaction management solution:

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Changes in the real estate industry appear to be reaching a breakneck speed at the moment. Almost every day, we are reading about a major acquisition of a real estate brokerage, MLS, or tech company. Change can be good or bad, but it always brings opportunity.

As a result, many MLSs, associations, and brokerages are having to re-think or re-shop the tech tools and software solutions bought from the company that was acquired. Firms are discovering that what they thought they purchased may not be the service they initially thought it was. It could be a culture change or something more significant: the motives of the acquiring company are incongruent with their own organization’s goals and objectives.

At Florida Realtors, we get it. Finding the right company to partner with today has never been more crucial in light of these acquisitions. When there are changes in ownership to essential software that helps agents and brokers run their businesses – such as their customer relationship management (CRM) or transaction management solution – it is time to reassess.

What do you do?

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One of the real estate industry’s most popular and advanced paperless transaction management solutions, Form Simplicity, recently released its newly redesigned application to more than 200,000 REALTORS® nationwide.

 

The update to Form Simplicity is more than just a designed facelift. The changes improve transaction productivity and speed up agent and broker workflow.

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Did you realize that a dozen states allow or are testing a digital driver’s license? That’s right: no more fumbling in your purse or wallet to show your vital ID. It is digital, and all you need is your smartphone.

 

You don’t even need a paper passport at many ports of entry into the U.S. today with the Mobile Passport app. This is not a fad; it’s our future as experts predict that it’s just a matter of time that all IDs will be digitized.

 

The world is undergoing a digital transformation. Whether you like it or not, it’s a reality that for your business is worth embracing. Why? Because it will increase your productivity and that can be a big bump to your earnings, personal time, or both.

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People are likely to tell everyone they know about a bad experience with a business, and they’re usually thrilled to pass on information about good experiences, too. And that’s what word-of-mouth marketing is all about.

The home buying and selling processes are ones in which you become intimately familiar with your clients, and vice versa. This is a prime opportunity to get these clients to spread the word about your services.

 

  • Focus on creating an amazing client experience.

To create client experiences that people brag about, go above and beyond with customer service gestures for all of your clients. Customer service that goes beyond your client’s expectations involves everything from your response time to your level of transparency throughout the process.

Homebuyers and sellers, especially first-time buyers and sellers, will appreciate it if you create a map that boils down the process into easy-to-follow steps that make everything less daunting.

Another great way to stay top-of-mind when it comes to word-of-mouth referrals is by being timely with updates, responses, and alerts. Take the time to stay in touch with clients so they feel like their needs are your priority.

 

  • Use social media as a referral channel.

Sharing your clients’ social posts and creating photo ops for milestone moments that they will want to share on social media are excellent ways to get your clients to talk about you to their friends and family.

For example, say you take a photo of your clients with their new home in the background, keys proudly displayed in their hand as they smile at the camera, and you post it on your Instagram or Facebook account.

From here, clients have the photos you took highlighting their experience readily available for them to share and tell their family and friends about with the touch of a button.

 

 

  • Streamline the referral process.

Your clients shouldn’t have to jump through hoops to refer your services. Make the referral process as seamless as possible by taking steps like pre-printing referral cards to give to happy clients, or creating a templated email survey or testimonial request.

However, the most important part of streamlining the referral process is timing, timing, timing.

Make sure you’re capitalizing on the referral process while you’re still top of mind. You shouldn’t wait longer than a few weeks to ask for a referral. Conversely, you shouldn’t ask too soon either, or you’ll risk making a bad impression.

 

 

  • Ask for reviews/ratings/referrals.

Many agents don’t think to ask, but planting the seed in your clients’ heads is sometimes half the battle. Sometimes the most obvious way to get your clients to brag about how great of an experience they shared with you is by simply asking them!

It can even be something as simple as:  “I’m so pleased you had a great experience! Let me know if I can ever help you with anything else, and if you have any family, friends, or colleagues who need help buying or selling a home, please let them know about my services.”

 

 

  • Offer incentives.

Lastly, you can also incentivize your clients to spread the word to friends and family by offering them things like thank you notes, bottles of wine for their new home, and even tickets to events in their new area.

When the client uses the gift you give them, they’ll think of you and how great the home buying or home selling experience with you was. If they’re sharing the wine you got them with friends and their friends ask where they bought it, you and your services will immediately become the subject of the conversation.

Remember that getting referrals involves happy clients, so make customer service your top priority and you’re sure to have clients who are more than happy to spread the word. Happy selling!