As online home buying and selling web tools advance, real estate agents have started fearing that clients will believe their commission isn’t justifiable with the services they provide. Creating value for clients by showing them how much easier the home buying and selling process is with a real estate agent is the best way to earn referrals and get past clients to want to do business with you again.

Here are a few of the most effective ways to create value for potential clients.

 

Why it’s Important to Convey Value

 

Websites like Zillow and Trulia are tools that homebuyers and sellers often turn to throughout their buying or selling journeys. Good agents know that these tools should be supplementary to the process, but a complete experience involves a knowledgeable realtor to guide homebuyers and sellers.

When homebuyers run into questions about the listings they find online — or about the process in general — they will still rely on an agent to meet those needs. This means that, at the end of the day, you as an agent still control the client’s home buying experience.

This gives you the opportunity to fully prove all of the expertise and knowledge you bring to the table, allowing you to show your clients why you deserve their business.

 

Creating Value for Homebuyers

 

Anticipating the needs of the buyer is a key way to show your value. But to successfully do this, you must first understand what kind of buyer you have.

For example, a first-time homebuyer will need more hand-holding and education as compared with a buyer who has previous experience with the process. And a couple looking for a new home to accommodate their growing family will have different needs than an international investor buyer or a military family needing to relocate on a specific timetable.

This is why it’s important to get certifications, define your niche and join brokerages that specialize in the types of properties that you want to work with. Specializing in a realm within real estate also allows other agents to refer you to any clients they come across that might need your specific services.

The more you know about your niche and your clients, the more seamless you’ll be able to make the process for them.

 

Creating Value for Sellers

 

It’s also important to communicate the knowledge and experience you bring to the table for sellers in a way that resonates value with them. In this day and age where texting and emails are convenient, meeting with them in person, walking them through every step of the process using infographics, written and spoken communication is imperative to ensure your clients feel informed throughout their home selling experience.

Showcasing your abilities to help their home sell faster than they could on their own is also another great way to show clients how working with you makes their lives easier and their home selling process as close to stress-free as possible.

Express and deliver on how you can give your client a platform for wider homes visibility, such as access to professional photos, insight into how to competitively price their home, and ways to find home fixes that the sellers themselves wouldn’t have noticed.

Going to bat for your clients when it comes down to negotiating home prices is an added value people will appreciate the most, since most people aren’t trained on how to negotiate or don’t feel comfortable doing it on their own.

At the end of the arrangement, you can also earn your client’s goodwill by helping to make their move easier. There are a lot of moving services, such as Moveasy which can be a welcomed stress reliever in what is often considered one of the most stressful events in their lives.

 

Lastly, as an agent, you can provide your clients with the convenience of eSignature services and online document transactions. Using a platform like Form Simplicity allows you to create value for clients by optimizing the home buying or home selling process. Digital transactions help you make a notoriously stressful process much easier for all of your clients, earning you word-of-mouth referrals and repeat business.

So you finally have your real estate license and you’re ready to kickstart your new career as a real estate agent. What do you do now?

While launching a career in real estate can be daunting, the following are a few ways to ensure you position yourself for long-term success in the industry.

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With all of the talk about Millennials and their lack of desire — or financial means — to become homeowners, the stats are showing a different trend. In fact, Millennials have become the largest share of homebuyers.

According to the National Association of Realtors (NAR) research department, as of 2018, millennials are 36 percent of homebuyers, with 65 percent of those also being first-time home buyers.

The question now becomes: how do you reach this tech-savvy swath of homebuyers?

A majority (59 percent) of Millennials are active Instagram users. While Facebook is still the most used social network among millennials, that figure is declining. Instagram on the other hand, is increasing its market share amongst millennials.

 

Using Instagram to Reach Millennial Homebuyers:

 

 

  • Create a professional page

 

The first step to creating a successful Instagram that will help you reach the Millennial market is creating a professional Instagram page. If you look at some of the agents that have found success on Instagram, they all have one thing in common, their pages are professional and reflect their brand cohesively.

Although posting photos of your past and current listings is a great first step, don’t forget to incorporate the aspects that highlight what makes the neighborhood that your listing are in so special.

Another good tip is to always stay authentic and approachable. Posting a mix of professional photos of listings with behind-the-scenes content of you at listings or with clients is a great way to put a personal touch on your social media.

 

 

  • Post engaging content

 

When it comes to Instagram, there’s a variety of content types to choose from. There are posts you can share to your newsfeed, story posts, and live video. You also have a number of mediums in which you can post content, like videos, photos, boomerangs, and carousel posts.

Choosing a good mix of these types of content outreach strategies will allow you to keep your audience interested in what you have to say and show. Whether it’d be tying back to your specific area of real estate expertise or the actual neighborhood that you have listings in, try to have a cohesive theme throughout all of your content that ties back to what you want your audience to remember about you.

Some examples of great content that Millennials will undoubtedly pick up on include photos and video of local coffee shops, restaurants, and unique things to do that are iconic to the neighborhood you’re listings are in.

 

 

  • Don’t just post — engage!

 

In a time when consumers and clients look for personal connections to the brands, causes, and professionals they choose, the best approach isn’t always marketing to people, but engaging with them.

Building a community of people who know and trust you requires you to have conversations with them, especially on a platform that can turn as impersonal as Instagram.

Commenting back to those who take time out of their busy lives to comment on your content gives you the opportunity to reveal your personality to your audience. It also communicates that there’s a real person behind the pictures and videos.

Conversely, go out of your way to find other agent’s Instagram profiles and engage with them! You never know what kind of professional bonds and referrals you might get from simply commenting on other real estate agent’s content.

The most important thing to remember about engaging on Instagram to build relationships with your audience is that it doesn’t happen overnight. You have to be patient and constantly engage in order to reap the benefits of engaging on Instagram.

 

 

  • Use hashtags effectively

 

Remember how I mentioned finding other agents and engaging with them on Instagram is a great way to network on social media? Well, hashtags are how you find other agents and how they find you! Not to mention, people looking for listings will be searching these hashtags as well.

Using hashtags helps you increase your exposure and searchability. Instagram allows 30 hashtags, so make sure that you’re using the full 30 for maximum visibility!

Use hashtags like: newly sold, newly listed, your specific neighborhood or location, amenities, the brokerage you work for, and various other trending real estate related hashtags. Placing the hashtags in a comment on your post as opposed to in the actual caption of the post allows you to keep the caption clean and easy to read.

In the end, reaching a Millennial audience isn’t rocket science. Simply be authentic in everything you do and highlight all of the great aspects of working with you as an agent and you’ll be building your Instagram reputation with Millennials in no time.

September was officially REALTOR® Safety Month, and there was an abundance of news stories, blogs and social media posts filled with tips and tactics to help keep brokers and agents safe.

But let’s face it: agent safety is something that’s vital all 365 days a year. So here is a collection of the best resources we found to help keep you safe year-round.

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When real estate agents think of social media marketing, the sites that come to mind most often are Facebook, Instagram, and Twitter. However, a recent study shows that, while sites like Instagram and Facebook are great for getting your audience to get to know your business, LinkedIn is the proven king of lead generation.

Coming in at a visitor-to-lead conversion rate of 2.74 percent, LinkedIn has a conversion rate that is three times higher than both Twitter and Facebook.

The reason LinkedIn works is because you are reminding your circle of your professional expertise.  You are showcasing to your friends, family and acquaintances your knowledge in a way that is not pushy or overbearing.

This doesn’t mean that you should abandon your Facebook, Instagram and Twitter efforts; it means that you should be actively nurturing your LinkedIn presence in addition to the other social sites in your lead generation mix. Today we’ll be showing you how to make the most of your LinkedIn page, so you can maximize lead generation and get more clients.

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After what seemed like an endless amount of time, you and your client have finally reached the finish line – your client’s home closing day. Closing gifts are a great opportunity to show your client how much of a pleasure it has been working with them throughout the entire home purchasing process.

 

Closing gifts are also the perfect way for your client to remember you fondly after the home closing and hopefully refer you to friends or even hire you as their Realtor again sometime in the future.

 

Below we’ve gathered a few gift ideas for you.

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Ah, the dreaded headshot photo. Some love it, most hate it.

 

Many real estate agents take one when they first become agents and use it for the rest of their careers. If your photo is outdated enough, it’ll make it so that when you meet with your clients, they’re greeted by someone who looks nothing like the person they envisioned from the picture on the website.

 

If a picture is worth a thousand words, a headshot photo that leads to a property sale could be worth several thousand dollars. With potential home buyers doing 80% of their home search online, having a photo on your website is extremely important.

 

Headshots will also make you appear more honest to potential clients searching the web for potential realtor candidates. Although showcasing qualifications and experience matters, a biography page without a photo makes it harder for clients to trust you as an agent.

 

Headshots are also important in building your personal brand. After all, your business is you.

 

Get your best headshot yet with these picture perfect tips:

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Like most real estate professionals, your marketing strategy most likely consists of using Facebook pages to post listings, using Instagram to promote your brokerage, handing out business cards or sending out mailers.

 

While these tactics are tried and true, here are 5 other techniques you can start incorporating into your strategy to set your marketing efforts apart from the crowd to win more leads and grow your business:

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Once an online lead goes cold, it’s a guessing game for realtors to decide if they should put effort into re-engaging with the lead or if they’re better left cold.

The majority of online leads are usually people you haven’t met face-to-face, and because the line of communication between you and the lead has weakened, there’s no way of knowing what stage of the home buying or selling process the potential lead is in anymore.

This makes it harder to market to them, and it also means that when you do try to market to them again, you’ll most likely be just another online realtor headshot to them.

Seems discouraging, right? Still, it is important to follow up with these once-hot leads. Just because the lead has gone cold doesn’t mean it can’t be revived. The question is: how do you best re-engage with someone stuck in this stage?

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One of the most discussed concerns agents have about across the industry is finding and converting leads. This makes the idea of actually firing a client once you have one seem completely inconsistent. But sometimes firing a client is not only the best option, it is absolutely necessary.

The following are 4 types of clients you need to cut ties with, and tips on how to break the partnership off in the most professional and graceful manner.

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