Halloween is right around the corner. It is a perfect way to bring fun, sweets and treats to your community and build your business.  Many real estate agents wait until the big holidays. Why not begin now? Want to get known in the community or a neighborhood? This is a great time go begin.

Here are 13 spooktacular ideas that are fun and can be put together quickly:

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What are the pros and cons of verbal real estate offers? Today we bring them to you.


Pro #1

As the Listing agent, you get to call the Seller who is anxiously awaiting to get an offer. That is the only pro for Listing agents. Yet, don’t let it backfire on you. Read below to learn more.


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There are different opinions as to whether staging a property is worth the money and time involved, but one thing is clear: A home that is clean and uncluttered garners more attention. The result is increased showings leading to offers.


Many concur that staging a home makes a huge difference. How the furniture is placed, and the feeling buyers have when entering a home, can make or break a potential sale. In today’s age, the first impression is a lasting impression. Agents know this. So, what happens next? You, as their listing agent, speak to the sellers and may receive numerous objections.


Here are the top 10 objections that most real estate agents face and how to overcome them:

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We live in an age of everchanging ways to communicate: social media, email, text (SMS) and telephone. Which one is the preferred method for your clients? In an industry such as real estate, it is vital to know the best way to communicate with your buyers, sellers, peers and just about everyone. What makes this fascinating is how communication styles can differ by generation.


Right now, there are six generations that comprise our society. Every one of these six generations plays a role in the real estate marketplace. And today we bring you the best ways to communicate with each generation. So, keep this cheat sheet handy!


Here are the birth years for the six generations. These are our present and near-future home buyers!

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There are many types of fraud prevalent today in the real estate industry. Property fraud or “house stealing” is a white-collar crime that if left undetected can lead to a variety of issues. Property fraud can happen when a scammer files fake deeds and/or makes it appear as if it is their home when it is not theirs to sell. Along with deed forgery, identity theft and mortgage fraud are top in line for the hottest home crimes happening today, as seen in FBI’s news releases.


Let’s look at what types of properties are at the highest risk.

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A house delivered directly to your buyers and placed on-site that is energy efficient and spectacular. This is one of the top growing housing trends for 2019. Why? More and more people care about living in a healthy home that is eco-friendly and safe. Safe meaning the ability to withstand the type of climate where you reside.

Real estate professionals know it’s important to be well versed in the options available for their clients. When you are the source of information, it builds trust and value in what you bring to the real estate experience.

Say goodbye to previous conceptions of a pre-fab home. Pre-fab is short for prefabricated. It is a term used to describe any building or dwelling that is manufactured off-site, in a home building facility, and then transported to the home or building site to be set on a foundation.

Most people think of pre-fab as mobile homes or double-wide trailers.

Today’s pre-fab house is aesthetically designed, cutting edge and in many cases lower priced than traditional homes built on-site.

Architects are leading the way nationally and all over the world in designing pre-fab homes that are custom built to individual needs and tastes.  A pre-fab home in most cases is no longer a cookie-cutter approach to homebuilding.


Here are the Top 3 Pre-Fab Home Trends Being Built Today

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How would you feel recommending a contractor and finding out the work which was completed or semi-completed was not done properly? Do you think that it would affect your future business and recommendations? It certainly can. And it happens more often than you think.


This does not just happen to our clients. It happens to real estate agents all the time. I spoke this week with a real estate agent that inherited a condo from her mother. She decided to completely gut and renovate it. She went to the condo office to ask who they recommended since they have firsthand knowledge of the contractors that do a lot of work in the building. The office manager recommended a contractor that had renovated 3 units in her building in the same line. She went to take a look at them and was impressed with his work. Sounds good so far, right?

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As a Real Estate Agent entering the field, what prompted your interest? Real Estate agents enter the business for many reasons. Many for the love of working in the industry, while others for the vision of creating lifetime wealth. Looking over a span of 20 years, what I have seen overall are many real estate agents that have built wealth developed in their everyday business.


This article is meant to be an initial step to educate and place you on the path of financial success through real estate. It’s about enriching your career and lifetime goals through the buying and selling of real estate.


To be real, the ride is not all uphill. Many real estate agents have lost homes and suffered financial hardship as a result of their investments. In life, as we know it, there are no guarantees. There is a smart system for investing. And what better way than to learn from those who have seen the highs and lows in the real estate economy and moved through them.


Here Are The 3 Top Investing Tips:

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More and more homeowners and buyers are looking for ways to save on the costs involved in the daily and monthly upkeep of their homes.  Realistically, this applies to all of us!

This checklist is great to bring with you and provide to your clients to help them plan and meet their goals when purchasing their new home.

These items are at the forefront of importance for today’s buyers looking to increase their home’s efficiency. The checklist below can be used as a resource and as a value proposition for you as their real estate professional.


Benefits of these Top 5 Tips:

  • Increase your customer satisfaction and loyalty
  • Achieve higher referral rates
  • Show an understanding of the home systems to the clients
  • Save deals by knowing solutions to overcome potential pitfalls or by having the resources available to guide them effectively


Tip # 1 – Lighting

The savings involved in choosing the right light bulbs and lighting in one’s home are significant. There has been a lot of controversy over CFL bulbs and their mercury content so for the purpose of health savings and lighting efficiency, let’s look at LED bulbs. LED’s (Light Emitting Diodes) have gone down in price and offer up to 25000 hours per bulb. Yes, your clients may not be in the home as long as the lightbulb, yet the savings can be significant. Also, some companies offer a 3-year warranty on each bulb purchased. The LED lighting can also be purchased dimmable, meaning the lighting can be adjusted brighter or softer.

According to Energy Star, each LED bulb purchased can save the owner $80.00 on their electricity bill over the course of its lifetime.


Occupancy Sensors

This is a great tool, especially with children. What has become common in many commercial offices is now available in your home. The Department of Energy claims that you can save up to 30% off your home’s electricity use with an occupancy sensor.

What is an occupancy sensor? It replaces the lighting switch in a room and is activated by a motion detector. The light goes on when you enter the room and turns off when you leave.

When I was a kid, my parents used to charge us $5.00 a piece if we left the light on when we were not in the room. The electricity bill was large as there were 6 of us. This was a financial incentive to turn off the lights that I remember to this day – wish that the occupancy sensors were available then!


Tip # 2 – Electronics

The average home owns 24 consumer electronics that utilize about 12% of the household energy consumption. Homes can benefit from utilizing smart power strips.

Many electronic devices continue to use power even when turned off, but it is highly impractical to unplug all devices when not in use. The best way to save electricity consumption on your bills and to protect your electronics from the effects of storm surges are with electronic power strips.


Activate Sleep Mode on Your Equipment

Along with the use of a power strip, make sure that you utilize sleep mode on your printer and computer when you are not using them or turning them off. Before purchasing, look at the manufacturer’s instructions to make sure this feature is available.


Tip # 3 – Appliances

Many clients look at the appliances from an economic standpoint: If it ain’t broke then don’t fix it. Appliances do have a timeline on efficiency as the newer models of refrigerators, dishwashers and stoves are continually being updated.

Client Experience: A client saw a condo and fell in love with it including the appliances which were 15 years old and in perfect working order. Six months after her purchase, she replaced the refrigerator and dishwasher. From these two replacements, she saw a drop in her monthly electric bill by 40%. Of course, that is not guaranteed for all appliance replacements, but what this example demonstrates is the cost of one or all new appliances can significantly reduce your electricity bill. Plus, newer appliances can increase your homes’ value when ready to sell.

When shopping for new appliances, look for ones with the Energy Star Label, which is designated by the US Environmental Protection Agency to help people save money and protect the environment.


Tip # 4 – Heating and Air Conditioning


  • Look at the age of the water heater. Check out energystar.gov for the latest models for solar, tankless and the highest energy star rated heating/boiler units on the market today.

Air Conditioning

  • Look at the age of the system. Consider changing unit if it is at least 12 years old.
  • Change the filter monthly. This can save you anywhere between 5 to 15%. Letting the dirt build up on the filter can wreak havoc on the system or worse if there is no filter at all on the unit because it was not replaced. If the owners are renting the unit, put required monthly filter changes into the lease.
  • When doing inspections and before closing, make sure that the filters are in place and clean. Many owners who are not residing in the unit fail to maintain the filters.
  • Have annual inspections to make sure everything is working efficiently. Don’t wait until something goes wrong.

Programmable Thermostat

This is one of my favorite items. If you purchase a smart thermostat, then you can monitor the temperature of your home with your mobile phone while you are home or away.

Making this simple change from a manual to a programmable thermostat offers many benefits. Having a consistent temperature at all times in your home can make a big difference to your wallet and your comfort when at home and away.

This helps when you also have people at home that like to change the thermostat frequently as you can monitor it at all times and teach them how to keep it comfortable and efficient.

Make sure the programmable thermostat you purchase is compatible with your HVAC system. If you are not sure, please contact a professional.


Tip # 5 – Clean and Safe Water

Most tap and well water in the United States contains a fair amount of contamination from industrial and environmental pollution. On top of that, many homeowner communities are adding fluoride and chlorine to their systems in addition to what the municipalities are placing in the water to disinfect it.

In one community in Florida, they put notices out that to the residents when the water is being treated. When you turn on the shower, you can smell the tremendous amount of chlorine, as if you are in a swimming pool. After a few days, the smell starts to dissipate, yet what are the potential long-term effects?

Many homeowners are ok with using the water filter in their refrigerator or buying bottled water for drinking use. Over the long term for both health and sustainability reasons, check into a whole house water filtration system.

The benefits of a whole house filtration system can be a great option for multiple reasons:

  • Clean, safe filtered water is now available from every water source in the house for all members of the household and your pets
  • Healthier showers & baths = softer hair and skin
  • Extended life of water-using appliances and household pipes
  • Softened water with scale-free showers and spotless glasses
  • Softer, brighter and longer-lasting clothing


Using this list as a guide and putting some or all of the above items into effect can help your clients when purchasing their home. It is also great for current homeowners and your past clients.

It puts money in their pocket now through the savings on their utility costs and later…when they sell their home.


Written for Form Simplicity by Janice Zaltman, a Realtor, LEED AP, Marketing Coach and Writer with more than 20 years of experience in the sales, marketing and media fields.