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agent giving keys to homeowner

When buyers are searching for properties online, photos and property descriptions are vital to gaining exposure and showings. The same is true when agents are searching for properties to show their clients. But should the descriptions for both audiences be the same?

The answer is no, because you are appealing to two different needs, with different perspectives when viewing the information.  Let’s review the best way to communicate with each audience.

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Our smartphone is our constant partner. It is always with us. Although there is no formal agreement, “till death do us part” is not an unrealistic relationship when it comes to our smartphone. We use it to connect with our clients, friends, family, leads and just about everyone. It’s our GPS. It’s our news outlet. It’s our even our source of entertainment. When we go to sleep, it is next to us on our nightstand or not too far away.

In today’s age, we spend an average of 3 hours and 35 minutes on our mobile devices daily, and that number is growing.  We check it on average 47x per day.

As Realtors, we are in the communication, marketing and high-tech business. And when it comes to our business, our smartphone is our primary device for communication. (Many believe that we must be available for an immediate response when requested or suffer the loss of a client.) But as great as our smartphone is, it also has drawbacks. Technology addiction—a compulsive relationship with our mobile devices, social media and the internet—is one of the biggest threats to our health and relationships. And this addiction is not relegated to one age group.

What can you do to liberate yourself from your smartphone and still be considered accessible, professional and a top performer? Good news! Here are 6 steps you can take.  They work! Give them a try. Think of it as falling in love again with your life and creating an outstanding new year, beginning now. Continue reading

Smart Homes and Green Homes are growing in demand in many parts of the country. Yet, when people think of a Smart Home, some may think it is the same as a Green Home.  Yes, they work beautifully together, but they are actually different. This article will highlight each and show you the key features that buyers are looking for now.

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As online home buying and selling web tools advance, real estate agents have started fearing that clients will believe their commission isn’t justifiable with the services they provide. Creating value for clients by showing them how much easier the home buying and selling process is with a real estate agent is the best way to earn referrals and get past clients to want to do business with you again.

Here are a few of the most effective ways to create value for potential clients.

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When speaking with a seller about a pre-listing home inspection, many times you get push-back: “Why,” they ask, “doesn’t the buyer pay for it?” Yes, the buyer does pay for the home inspection after their offer is accepted. However, by then, it may be too late. When problems with the home remain unknown until the buyer’s inspection, it puts the seller at risk of losing the sale or having to accept a much lower price.

Whether it is a new or older home, having a pre-home inspection should be a MUST, not a maybe. Does this mean the seller has to fix everything found on the inspection report? No, it only puts the seller in the position of choosing those items they are willing to fix, or not fix; the seller may choose to credit the buyer some repairs at closing as part of the negotiation. The main goal of the pre-listing home inspection is for the seller to be aware of the actual state of the home, and not get caught by surprise.

Here are four inspection items that could potentially put your sale at risk.

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