Smart Homes and Green Homes are growing in demand in many parts of the country. Yet, when people think of a Smart Home, some may think it is the same as a Green Home.  Yes, they work beautifully together, but they are actually different. This article will highlight each and show you the key features that buyers are looking for now.

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As online home buying and selling web tools advance, real estate agents have started fearing that clients will believe their commission isn’t justifiable with the services they provide. Creating value for clients by showing them how much easier the home buying and selling process is with a real estate agent is the best way to earn referrals and get past clients to want to do business with you again.

Here are a few of the most effective ways to create value for potential clients.

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When speaking with a seller about a pre-listing home inspection, many times you get push-back: “Why,” they ask, “doesn’t the buyer pay for it?” Yes, the buyer does pay for the home inspection after their offer is accepted. However, by then, it may be too late. When problems with the home remain unknown until the buyer’s inspection, it puts the seller at risk of losing the sale or having to accept a much lower price.

Whether it is a new or older home, having a pre-home inspection should be a MUST, not a maybe. Does this mean the seller has to fix everything found on the inspection report? No, it only puts the seller in the position of choosing those items they are willing to fix, or not fix; the seller may choose to credit the buyer some repairs at closing as part of the negotiation. The main goal of the pre-listing home inspection is for the seller to be aware of the actual state of the home, and not get caught by surprise.

Here are four inspection items that could potentially put your sale at risk.

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So you finally have your real estate license and you’re ready to kickstart your new career as a real estate agent. What do you do now?

While launching a career in real estate can be daunting, the following are a few ways to ensure you position yourself for long-term success in the industry.

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Halloween is right around the corner and ghoulish conversations regarding real estate are bound to come up. Here are some common questions and helpful advice for dealing with Haunted Houses and the like. 

 

Did you hear what happened?

A real estate agent was telling us the shocking story that happened after a closing. Finally, following months of searching, his buyer fell in love with a home, placed an offer, and the condo closed with no problem. Shortly after closing, keys in hand, the new owner stopped by to take measurements for her new furniture, which was expected to arrive in a few days. As she was walking out, a neighbor showed up and said, “Are you sure you want to move in? The previous owner slit her throat in the bathroom and bled to death.” The new owner freaked out and called her agent right away. The agent said he was aware that the previous owner had died. No details were asked beyond that as there appeared to be no cause for concern. However, now the new owner feels very uncomfortable moving in and places the property back on the market that week with the same agent.

This once-hot property that sold in less than 30 days, now sat without any offers. Why? Every time an agent brought a buyer, the neighbor stopped by and told them what happened. The potential buyers got spooked and ran. This home sat vacant and lonely until finally someone said yes….a year later. Continue reading

September was officially REALTOR® Safety Month, and there was an abundance of news stories, blogs and social media posts filled with tips and tactics to help keep brokers and agents safe.

But let’s face it: agent safety is something that’s vital all 365 days a year. So here is a collection of the best resources we found to help keep you safe year-round.

 

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One of the many skills real estate agents bring to the table is the ability to see a home through the eyes of a buyer. When you take a listing and tour the home with the seller, many times they are enthusiastic about the upgrades and beauty of their home and are completely unaware about how some things spell ‘no way’ to a potential buyer. It is with great tact that we can show them step-by-step those areas that can potentially result in more money in their pocket at closing and a quicker sale.

 

Here are 6 recommendations, which apply to both, a highly competitive and a slow market.

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When real estate agents think of social media marketing, the sites that come to mind most often are Facebook, Instagram, and Twitter. However, a recent study shows that, while sites like Instagram and Facebook are great for getting your audience to get to know your business, LinkedIn is the proven king of lead generation.

Coming in at a visitor-to-lead conversion rate of 2.74 percent, LinkedIn has a conversion rate that is three times higher than both Twitter and Facebook.

The reason LinkedIn works is because you are reminding your circle of your professional expertise.  You are showcasing to your friends, family and acquaintances your knowledge in a way that is not pushy or overbearing.

This doesn’t mean that you should abandon your Facebook, Instagram and Twitter efforts; it means that you should be actively nurturing your LinkedIn presence in addition to the other social sites in your lead generation mix. Today we’ll be showing you how to make the most of your LinkedIn page, so you can maximize lead generation and get more clients.

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After what seemed like an endless amount of time, you and your client have finally reached the finish line – your client’s home closing day. Closing gifts are a great opportunity to show your client how much of a pleasure it has been working with them throughout the entire home purchasing process.

 

Closing gifts are also the perfect way for your client to remember you fondly after the home closing and hopefully refer you to friends or even hire you as their Realtor again sometime in the future.

Below we’ve gathered a few gift ideas for you.

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Ah, the dreaded headshot photo. Some love it, most hate it.

 

Many real estate agents take one when they first become agents and use it for the rest of their careers. If your photo is outdated enough, it’ll make it so that when you meet with your clients, they’re greeted by someone who looks nothing like the person they envisioned from the picture on the website.

 

If a picture is worth a thousand words, a headshot photo that leads to a property sale could be worth several thousand dollars. With potential home buyers doing 80% of their home search online, having a photo on your website is extremely important.

 

Headshots will also make you appear more honest to potential clients searching the web for potential realtor candidates. Although showcasing qualifications and experience matters, a biography page without a photo makes it harder for clients to trust you as an agent.

 

Headshots are also important in building your personal brand. After all, your business is you.

 

Get your best headshot yet with these picture perfect tips:

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