Changes in the real estate industry appear to be reaching a breakneck speed at the moment. Almost every day, we are reading about a major acquisition of a real estate brokerage, MLS, or tech company. Change can be good or bad, but it always brings opportunity.

As a result, many MLSs, associations, and brokerages are having to re-think or re-shop the tech tools and software solutions bought from the company that was acquired. Firms are discovering that what they thought they purchased may not be the service they initially thought it was. It could be a culture change or something more significant: the motives of the acquiring company are incongruent with their own organization’s goals and objectives.

At Florida Realtors, we get it. Finding the right company to partner with today has never been more crucial in light of these acquisitions. When there are changes in ownership to essential software that helps agents and brokers run their businesses – such as their customer relationship management (CRM) or transaction management solution – it is time to reassess.

What do you do?

How do you select the right transaction management solution, for example, if you find yourself reconsidering what you have because of change?

At Florida Realtors, we own and operate Form Simplicity, used by more than a hundred thousand Realtors in Florida and hundreds of thousands of Realtors nationwide. Form Simplicity is a fantastic solution to help run a real estate business. Most importantly, it is now the only transaction management software solution that was created by Realtors for Realtors and is still owned by Realtors.

That provides significant value to an agent’s business because of how Form Simplicity is designed: with the Realtor in mind. Looking for the right transaction management solution isn’t just about features and benefits. When you compare the top five transaction management solutions side-by-side overall, you will see small differences.

How do you choose?

It comes down to how your members or agents and brokers adopt, embrace, and use a transaction management solution as a core function of their daily businesses. Gaining their trust is key. Partnering with Form Simplicity, owned by Florida Realtors, checks the trust box. They know that they are working with an organization that will always have their best interests at heart. Trust is essential to winning over and keeping agents and brokers happy today—and tomorrow.

Another critical factor in selecting the right transaction management solution is how well it can be integrated into your systems and deployed to your members or team. This is where Form Simplicity excels: talk to our customers about our rollout process and the personalized training we provide. We also have a seasoned team that excels at superior customer service. You will love our people and so will your agents and brokers.

Finally, buying any technology solution for the long run comes down to how excellent their tech support is. Fortunately for agents and brokers who use Form Simplicity, they are supported by the No. 1 tech support company in the real estate industry, Tech Helpline.

Will they be there when you need them?

Tech Helpline, like its sister service Form Simplicity, was created by Realtors for Realtors and remains owned by the Florida Realtors. No other tech support firm in real estate better understands how agents and brokers work. Tech Helpline also knows what they need in terms of kind, considerate, and thoughtful tech support.

Form Simplicity users get the best of the best: a US-based (Orlando) crew of top tech analysts offering support in both English and Spanish. Tech Helpline analysts have a combined 300+ years of tech support experience. They work with brokers and agents every day and make sure every question that comes in on a call or online is a positive and memorable experience for those reaching out for help.

The bottom line is every brokerage, MLS, and association today has many choices available for a transaction management solution. If you are reconsidering your decision—or making a selection for the first time—we ask that you look at Form Simplicity. It is the only industry provided solution that is owned and operated by Realtors for Realtors. Once you consider all the essential factors that can impact your business today and tomorrow, we are confident you’ll select Form Simplicity as your transaction management solution.

Real Estate Management SoftwareMillions of real estate agents have already gone paperless by using a transaction management solution; today, brokers also can streamline many of their most essential business management processes digitally as well, if they adopt the right broker transaction management program.

One of the key drivers for deciding on which broker transaction management program a brokerage or MLS should select for their agents is a deep dive into what that transaction management solution does for brokers, as well as what it costs. That’s because there is a significant difference between offerings today in terms of the tools, costs, and benefits for brokers.

Built-in Broker Tools
Last year, Form Simplicity, one of the real estate industry’s most popular and advanced paperless transaction solutions – and created for Realtors by Realtors – added Broker Transaction Management features. From a single place inside Form Simplicity, brokers can manage, review, approve, track and store every agent’s transaction activity from beginning to end. While some transaction managements charge extra for these broker tools for the peace of mind they deliver, Form Simplicity integrates all these broker features at no extra cost.

For a broker, the benefits from these built-in features are big, especially when it comes to compliance. Form Simplicity Real Estate Management Software brokers tools helps reduce risk through a customizable, automated, paperless review process to help brokerages remain compliant. Moreover, brokers are operating in a collaborative environment, working digitally with each agent throughout the transaction process to ensure accuracy across the streamlined workflow. At their fingertips, brokers can see email and text correspondence for every transaction; that transparency gives brokers visibility into each agent’s transaction activity, and allows brokers to evaluate, comment on and approve all forms digitally submitted by their agents. Continue reading

 

Why Customer Service is Key

When you think of exceptional customer service companies, brands such as Apple, Amazon and Nordstrom immediately come to mind for most people. It’s interesting that companies that are the best in their category are often known for having the best customer service. They also typically have the best products, processes or services, but it is the customer service component that resonates with most of their remarkably loyal fans and followers. Their customers often rave about their experiences, becoming unpaid company evangelists.

For Form Simplicity, Brenda Ghibaudi is one of its biggest champions. When you ask the Florida 1st Realtor with Better Homes and Gardens Real Estate, located in South Florida, about the support she receives, she will tell you that Form Simplicity ranks beyond triple-A: “I would rate them, compared to any other customer service or tech support, a quadruple A,” she says.

It is the little things that add up to big benefits for Brenda, she explains. “They are welcoming when you call — and they call me by my first name when they answer the phone. And they treat you great, regardless if you are tech savvy or not real techie at all; they are like chameleons in which they adjust to the level of the person who is calling in,” she adds. Brenda also loves the fact that she can spend a Sunday at home, and if she’s catching up on work and has a problem with a form, auto populating for example, she knows help is only a phone call away. “Being available seven days a week saves me a lot of time,” she adds. Continue reading

real estate transaction software
Brokerages have a lot of options when it comes to choosing a Transaction Management solution, but for the most part, what they often end up with is something that is identical to what their competitors have down the street. It’s as if brokerages are trapped in a Henry Ford world: “Any customer can have a car painted any color that he wants so long as it is black,” Ford used to tease his sales team.

Trouble is, we live in a world where you can go online and customize your car, from the color of your bumpers, to the look of your taillights. So why can’t you customize your Transaction Management software so that the look and feel of the software is your brand and not the same one your competition uses?

Well, with Form Simplicity, you can, because that’s what brokerages tell us they want.

Importance of Brand
A survey of top real estate executives nationwide said that among “competitive differentiators,” brand was ranked in the top 3 items along with marketing tools and technology and agent productivity. The Thought Leader Survey from marketing firm Imprev also found that brand outranks the leads a brokerage generates for their agents and the company’s culture as a competitive differentiator.

That’s why Form Simplicity offers a level of customization that we believe is unique among leading real estate transaction and forms management choices. Brokers want the look and feel of the tools that they provide agents to reflect their brand. Brand consistency is paramount at leading brokerages and Form Simplicity does not believe that just consumer-facing products should reflect a brokerage’s brand. That’s because a brokerage has two audiences to serve: consumers and their agents. Providing a brand experience to one’s agents is arguably just as important as providing one to consumers. Brand consistency should be for all, not just some.
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Real Estate Transaction SoftwareThe Golden Rule – that one should treat others as one would like to be treated – is a maxim that appears in some form in nearly almost every religion or ethical tradition. But if you have ever been stuck on a technical support call gone bad, you might be convinced that this concept is completely absent in many technical support circles. What’s even worse is when you discover the software that has failed you doesn’t even offer a phone number for tech support and relegates you to send an email or fill out an online form for help!

Our quality support is one topic our competitors probably wish we didn’t talk about when it comes to Form Simplicity, one of the real estate industry’s most popular and advanced paperless real estate transaction management solutions. We don’t just have an edge when it comes to the customer care and support for Form Simplicity, we have created a chasm between our Transaction Management competitors and us.

If you are a real estate brokerage firm, MLS or Association weighing your options when it comes to selecting the right Transaction Management solution, be certain that at the top of your checklist is “Customer Care and Support.” Here’s why. Continue reading

broker risk managementLast fall, Form Simplicity added Broker Transaction Management as a standard feature at no additional cost to customers.

The reason this is significant is that perhaps no task is more mundane – yet more important – than the compliance issues that brokerage management faces. Broker Transaction Management creates a single place for real estate broker-owners to manage, review, approve, track and store every agent’s transaction activity from beginning to end.

It was also the motivation behind deploying these features without any additional costs to Form Simplicity customers because this need is universal: Every brokerage must deal with compliance issues every day. Broker transaction management tools shouldn’t be something you have to pay for separately; it should be a standard feature within every transaction management system.

Risk management
Reducing risk through compliance is a key role for real estate management. These new broker tools reduce risk through a customizable, automated, paperless review process that helps safeguard brokerage transactions to remain compliant.

First, brokers can collaborate with their agents throughout the transaction review process to ensure accuracy across a streamlined workflow. Second, these tools also offer office transparency: brokers track email and text correspondence for every transaction. This not only gives brokers visibility into each agent’s transaction activity, it also allows brokers to evaluate, comment on and approve all forms digitally submitted by their agents. Continue reading

 

In line with our mission to constantly improve the transaction workflow for real estate agents nationwide, Form Simplicity is delighted to announce a recent upgrade of the broker transaction management process within the Broker View settings. The layout has been revamped and updated to include a simple and easier-to-understand process for submitting files for review, a customizable checklist for brokers, and better tracking of agents’ and brokers’ communications throughout the transaction review to ensure compliance and legal procedures are followed.

Within the new upgrade, brokers have the ability to create a customizable checklist for their agents to follow when submitting transactions for review. The list features multiple components of a transaction, such as a residential lease or HOA agreement and does not allow the agent to submit the transaction for review until all required documents have been uploaded. As the agent uploads signed parts of the contract into Form Simplicity, the contract changes color depending on the status, such as red for required, yellow for added and purple for additional files. Once the contract has all necessary files uploaded, and the agent has completed all desired notes to their broker, the contract is submitted and under review once the broker opens the file. Continue reading