When buyers are searching for properties online, photos and property descriptions are vital to gaining exposure and showings. The same is true when agents are searching for properties to show their clients. But should the descriptions for both audiences be the same?

The answer is no, because you are appealing to two different needs, with different perspectives when viewing the information.  Let’s review the best way to communicate with each audience.

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So you finally have your real estate license and you’re ready to kickstart your new career as a real estate agent. What do you do now?

While launching a career in real estate can be daunting, the following are a few ways to ensure you position yourself for long-term success in the industry.

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When real estate agents think of social media marketing, the sites that come to mind most often are Facebook, Instagram, and Twitter. However, a recent study shows that, while sites like Instagram and Facebook are great for getting your audience to get to know your business, LinkedIn is the proven king of lead generation.

Coming in at a visitor-to-lead conversion rate of 2.74 percent, LinkedIn has a conversion rate that is three times higher than both Twitter and Facebook.

The reason LinkedIn works is because you are reminding your circle of your professional expertise.  You are showcasing to your friends, family and acquaintances your knowledge in a way that is not pushy or overbearing.

This doesn’t mean that you should abandon your Facebook, Instagram and Twitter efforts; it means that you should be actively nurturing your LinkedIn presence in addition to the other social sites in your lead generation mix. Today we’ll be showing you how to make the most of your LinkedIn page, so you can maximize lead generation and get more clients.

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Ah, the dreaded headshot photo. Some love it, most hate it.

 

Many real estate agents take one when they first become agents and use it for the rest of their careers. If your photo is outdated enough, it’ll make it so that when you meet with your clients, they’re greeted by someone who looks nothing like the person they envisioned from the picture on the website.

 

If a picture is worth a thousand words, a headshot photo that leads to a property sale could be worth several thousand dollars. With potential home buyers doing 80% of their home search online, having a photo on your website is extremely important.

 

Headshots will also make you appear more honest to potential clients searching the web for potential realtor candidates. Although showcasing qualifications and experience matters, a biography page without a photo makes it harder for clients to trust you as an agent.

 

Headshots are also important in building your personal brand. After all, your business is you.

 

Get your best headshot yet with these picture perfect tips:

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Like most real estate professionals, your marketing strategy most likely consists of using Facebook pages to post listings, using Instagram to promote your brokerage, handing out business cards or sending out mailers.

 

While these tactics are tried and true, here are 5 other techniques you can start incorporating into your strategy to set your marketing efforts apart from the crowd to win more leads and grow your business:

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Once an online lead goes cold, it’s a guessing game for realtors to decide if they should put effort into re-engaging with the lead or if they’re better left cold.

The majority of online leads are usually people you haven’t met face-to-face, and because the line of communication between you and the lead has weakened, there’s no way of knowing what stage of the home buying or selling process the potential lead is in anymore.

This makes it harder to market to them, and it also means that when you do try to market to them again, you’ll most likely be just another online realtor headshot to them.

Seems discouraging, right? Still, it is important to follow up with these once-hot leads. Just because the lead has gone cold doesn’t mean it can’t be revived. The question is: how do you best re-engage with someone stuck in this stage?

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In the digital age, potential home buyers and sellers no longer turn to newspapers and magazines when looking for real estate services. Social media platforms have become the go-to source for potential clients to find everything from listings to realtors.

If your social media brand isn’t up to par, you run the risk of missing out on tons of potential clients; specifically, younger, social media-savvy clients looking to buy their first home.

Although social media brand management may seem complicated there are plenty of ways for you to take charge of your online brand management on your own.

Follow these simple steps to get started building your social brand today.

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There are few things more stressful than the process of buying or selling a home. For most people, it’s the largest financial transaction they’ll ever make. And despite the rise of real estate sites like Zillow and Trulia, homebuyers and sellers are showing no signs of abandoning the practice of using agents to simplify the process.

In fact, the number of homebuyers and sellers who utilized a real estate agent maintained their historic highs in 2017, with 87 percent of homebuyers purchasing their homes through a real estate agent or broker, and 89 percent of home sellers working with an agent, according to an annual survey conducted by the National Association of Realtors.

While this is obviously great news for agents and brokers, you still have competition when it comes to securing clients and closing sales. The following are three of the best ways you can improve the client experience and increase your closing rate in 2018. Continue reading

iStock Social Media IconsDeciding to bring your business into the online marketplace is a big and profound step for any entrepreneur, but it is especially difficult for real estate agents who work solely based on commission and referrals. In a world where social media is a “make or break” medium for many businesses, negative feedback on any platform is a terrifying thought. So how can you effectively bring your business online, build a following of potential leads and respond effectively to feedback? First we begin with, and come back to the basics, content.

The first step to implementing a successful social media and online business plan is coming up with a goal and timeframe for your channels. Setting realistic expectations, with a method of tracking analytics, is how you will be able to measure if your ideas are working efficiently. Along with setting a goal, identify your target audience and where they are most likely to spend time. If you want to target Millennial customers, it would probably be most ideal to utilize Instagram and Facebook versus if you were hoping to target baby boomers, then a blog or newsletter may be better suited.

The most important asset, or weakness, for any medium is content. Content is not only what drives the traffic on your channels, it is what will either bring leads back or push them away. In order to align yourself as a point of interest to potential customers, make sure that your content is interesting and what your consumers are looking for. Gone are the days where pro-business and sales taglines could flood channels of communication, while still achieving leads. Running a channel fueled by too many sales pitches and methods of outreach are sure to repel even the most desperate home buyer. Continue reading

ucf graduation

Photo Courtesy of UCF 2015 Commencement

Any real estate professional that is currently active in the market is aware of the constant debate taking place regarding the market’s newest and hottest prospective buyers, millennials.  The generation that has been deemed the technology savvy, impatient and sometimes even entitled, is who many economists and REALTORS® alike believe will be the answer to reviving the housing market.  How to capture their housing needs? That is the magic question.

The market studies present two strongly conflicting viewpoints when it comes to Millennials entering the world of home ownership, Millennials are either putting off buying homes due to crippling debt/the lack of desire to own a home or they are highly interested in ownership and are finding ways to overcome the challenges to get the keys in their hands. Continue reading