Lack of trust is pervasive in our culture today. Only about half of all Americans trust businesses overall, according to the Edelman Trust barometer. And two-thirds of Americans worry technology will make it impossible to know if what people are seeing or hearing is real.

 

As a real estate agent, how can you help clients who distrust technology during a time when technology is powering the real estate industry in all new ways?

 

One of the easiest ways to help clients get more comfortable with technology is to explain the benefits of the technology to them or the WIFM: “What’s in it for me?”

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When the vast majority of agents in America found themselves working exclusively from home, a new reality took hold. The more you could do digitally, the more likely you would remain successful throughout our health crisis.

Agents and brokers who had been using a transaction management solution like Form Simplicity have stayed on top. They’ve been able to keep their business going by managing their transactions digitally, from listing to closing.

As real estate begins its rebound, agents and brokers are looking for ways to work better remotely. For top producing brokers and agents, that means a robust, digital transaction management program. It also means using it every day.

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Form Simplicity, the only transaction management solution built by real estate pros for real estate pros and still owned 100% by a Realtor Association, makes working remotely easier than ever.

Across the country, agents and brokers are switching to the redesigned version of Form Simplicity as they rapidly adapt to all things digital.

Many are attending Webinars hosted by Technology Training Manager Kaz Cisowski. Kaz reports he has had more people attend Form Simplicity training in the last four months than all of last year. “People are hungry to learn right now,” Kaz says, who has already trained about 7,500 professionals.

As agents and brokers nationwide hone their digital skills in record numbers, most are telling Kaz that the latest version of Form Simplicity is much easier to use. “They tell me that Form Simplicity has become a lot less ‘click-ish,'” pans Kaz, noting that its improved user interface which means fewer clicks for agents to create forms or navigate the program.

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Technology that helps us work remotely is more important today than ever as clients shelter in place, and the majority of real estate brokers and agents work solely out of their homes.

If you are a broker and don’t provide all of your agents a Transaction Management program like Form Simplicity to help them complete transactions end-to-end, you need to provide one now. You can no longer afford to wait.

Even after real estate pros are allowed to return to their brokerage offices, many clients still will want to do as much of the real estate transaction online as possible.

Think about it. Tens of millions of families – members from every generation – have adapted and adopted digital technology over the last couple of months. They have held Zoom meetings, switched to doing banking on their phones, made their most significant purchases online, and spend hundreds of extra hours in front of a computer screen.

Today’s unprecedented events have accelerated America’s collective technology learning curve, and we are about to see a new normal as digital transactions move to the status quo.

 

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Transaction management software has become a “must-have” for successful agents and brokers focused on giving consumers what they want. Using a transaction management system as a cornerstone to a more streamlined and efficient process is crucial for delivering an exceptional client experience.

 

The best-in-class transaction management software, like Form Simplicity from Florida Realtors®, are an agent productivity booster.  Agents can create transactions more efficiently, eliminate common entry errors as data is pre-populated automatically, and e-signing helps agents avoid wasting time tracking down clients for their signatures.

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Multiple Listing Service firms, REALTOR® Associations, and real estate brokers understand the value of offering a transaction management solution.

 

As these organizations head into their annual budget and planning cycle, many will be taking a fresh look at their current transaction management solution. That’s because the transaction management landscape is rapidly changing.

 

More than one leading transaction management software provider has changed ownership in just the last year.

 

The transaction management landscape, as a result, is in flux. That makes now a good time to revisit your transaction management solution. You need to make sure that for the long term, your organization’s goals and objectives are aligned and not in potential conflict, because of new ownership.

 

Here are three reasons you may want to revisit your current transaction management solution:

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Changes in the real estate industry appear to be reaching a breakneck speed at the moment. Almost every day, we are reading about a major acquisition of a real estate brokerage, MLS, or tech company. Change can be good or bad, but it always brings opportunity.

As a result, many MLSs, associations, and brokerages are having to re-think or re-shop the tech tools and software solutions bought from the company that was acquired. Firms are discovering that what they thought they purchased may not be the service they initially thought it was. It could be a culture change or something more significant: the motives of the acquiring company are incongruent with their own organization’s goals and objectives.

At Florida Realtors, we get it. Finding the right company to partner with today has never been more crucial in light of these acquisitions. When there are changes in ownership to essential software that helps agents and brokers run their businesses – such as their customer relationship management (CRM) or transaction management solution – it is time to reassess.

What do you do?

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Did you realize that a dozen states allow or are testing a digital driver’s license? That’s right: no more fumbling in your purse or wallet to show your vital ID. It is digital, and all you need is your smartphone.

 

You don’t even need a paper passport at many ports of entry into the U.S. today with the Mobile Passport app. This is not a fad; it’s our future as experts predict that it’s just a matter of time that all IDs will be digitized.

 

The world is undergoing a digital transformation. Whether you like it or not, it’s a reality that for your business is worth embracing. Why? Because it will increase your productivity and that can be a big bump to your earnings, personal time, or both.

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They say organization is the key to efficiency; easy enough to say if you’ve never worked in the real estate industry. It seems like clutter and massive paper trails are as much a part of the job description as house showings are. Being disorganized with your forms, receipts, business cards and other documents can not only cause you more stress, it can also make you significantly less productive.

A 2010 study polled 800 U.S. employees on the correlation between productivity and organization. It found that over $89 billion dollars are lost throughout U.S. businesses every year because of the time that employees waste searching for misplaced paperwork.

It clearly pays to invest in your organizational methods. Not being able to find a specific page in a client’s paperwork or forgetting to reply to an important email is detrimental to the speed at which you conduct business. And in the real estate industry, time is of the essence. Before you lose valuable time or even lose a valuable client, check out these tips to help you avoid stress and stay on top of your growing business.

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paperless real estate transaction management

Real estate agents and brokers know that having a paperless transaction management program is a must-have to remain competitive, compliant and become more productive. But there’s another huge benefit to a paperless real estate transaction that is often overlooked: it’s remarkably Earth-friendly.

Being more eco-friendly remains important to a vast majority of Americans. In fact, 79% of Americans “agree that they consider themselves an environmentally conscious person,” while only 6 percent strongly disagree, according to a Harris Poll conducted last year.

The impact of paper
Consider for a moment, the amount of paper the average real estate agent handles during a single typical transaction, from the marketing materials and often hardcopy of a CMA at a listing presentation, to the contract, addendums, title, appraisal and documents at the closing table, the stack of paper would likely be as thick as an old telephone book for a major city!

Now think about the fact that there are typically 5-6 million new and existing homes sales each year, and the fact that the typical sales transaction still provides multiple sets of paper documents for all the parties involved, and we are talking a huge negative impact on our environment.

Now according to experts, it takes a little more than half a tree to make 10 reams of 100 percent, non-recycled 20-lb. copier paper. One ream of 500 sheets of paper uses about 6 percent of a tree. The bottom line is that if every real estate agent went paperless, we could potentially save millions of trees each year.

But the positive impact on our environment is even greater when an agent and broker use paperless transaction management. That’s because the amount of energy savings also is huge. To produce one ton of paper, or about 400 reams, it takes more than 11,000 kilowatts of energy: that’s about the same amount of energy the average household uses in 10 months!  Continue reading