Remember the famous childhood rhyme, “Sticks and stones may break my bones, but names will never harm me?” Well, think again. In today’s digital age, words matter, and more importantly, what people are saying about you can make an impact on your business’ reputation.
What are people saying about you?
When was the last time you searched your name to see what came up? Take some time today to search your name on different browsers such as Google, Firefox, or Safari if you are a Mac user.
Why is knowing your business footprint important?
According to NAR statistics, 99% of Millennials search online websites compared to 90% of Boomers. Whether you receive a large amount of your business from referrals or friends, rave reviews and testimonials can catapult you to the top. They can also create strength and value as to why clients should choose YOU.
A 2018 survey reveals how consumers search and what is important to them. Here are some key statistics from the survey:
- 86% of consumers read reviews for local businesses (including 95% of people aged 18-34)
- 91% of 18-34-year-old consumers trust online reviews as much as personal recommendations.
- 80% of 18-34-year-olds have written online reviews – compared to just 41% of consumers over 55