Last Revised: June 7, 2016

At Florida Realtors we know you care about your personal privacy and about the terms and conditions that govern your use of our web site, product or service (the “Service”). Because we are dedicated to serving your needs and respecting your preferences, we have adopted the policies and practices described in this Privacy Policy. PLEASE READ THIS PRIVACY POLICY CAREFULLY. By accessing or using the Service, you (“You” or “Your” as applicable) are bound by the notices, terms and conditions in this Privacy Policy.

This Privacy Policy covers Florida Realtors treatment of personal information that Florida Realtors gathers when You use the Service.

This Privacy Policy does not apply to content You post or otherwise make available to other users or the public via our website(s) or through our Service(s). You acknowledge that Your name and contact information may be displayed to other users when You post content. If You are a real estate professional, Your user ID number may also be displayed as part of the URL enabling consumers to go directly to Your personal web page. Any content You submit to a Florida Realtors website may be widely redistributed through the Internet and other media channels.

This policy does not apply to the practices of third parties that Florida Realtors does not own or control or individuals that Florida Realtors does not employ or manage.

Because of the nature of our business, our services and benefits are not designed to appeal to minors. We do not knowingly attempt to solicit or receive any information from children.

Why We Collect Information
In general, we collect and use information about You for the purposes of:

  • Providing our products and services to users, including displaying customized content and advertising;
  • Auditing, research and analysis in order to maintain, protect and improve our services;
  • Ensuring the technical functioning of our network; and
  • Developing new services.

From time to time we may partner or enter into arrangements with another party to provide specific benefits and/or services to our website users. We will provide such partners with the information that we believe is reasonably necessary for them to provide these benefits or services to You. We will provide You with a means to opt out of receiving such marketing communications from our partners or us. You may express Your preference to not be so contacted by sending a letter, calling or emailing Florida Realtors at the contact information below informing us of Your preference.

Non-Disclosure of Personal Information
Florida Realtors stores and processes personal information on its servers located in the United States of America. If a service provider is located outside the USA, we may pass personal information as described above to a server located in the provider’s country in order to provide services to You.

Except as described in this Policy, we do not sell, rent or otherwise share or disclose Your private, personally identifiable information to third parties.

Our Security Measures to Protect Information
To help protect the privacy of data and personally identifiable information You transmit through use of the Service, we maintain physical, technical and administrative safeguards. We also update and test our security technology on an ongoing basis.

Accessing and Updating Personal Information
When You use the Service, we make good faith efforts to provide You with access to Your personal information and either to correct this data if it is inaccurate or to delete such data at Your request if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort. If You want to update personal information that we have received from a third party who has contracted with us to provide You with access to a Florida Realtors website or Service, Your only recourse to update such personal information may be through that third party.

Analytics Tools
We use analytics tools, such as Google Analytics, to collect information in the form of various usage and user metrics when you use our online Sites and/or Services. These tools and technologies collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information.

In addition to our use of technologies as described herein, we may permit certain third party companies to help us tailor advertising that we think may be of interest to you based on your use of the Form Simplicity Sites and/or Services and to otherwise collect and use data about your use of Form Simplicity Sites and/or Services.  For some of our products, the following Google Analytics features are used: Display Advertising, Remarketing, Google Display Network Impression Reporting, Demographics and Interest Reporting. For more information on the subject:

Please feel free to direct any questions or concerns regarding this Policy or Florida Realtors treatment of personal information by contacting us through this web site or writing to us at the address specified below. When we receive formal written complaints at this address, it is our policy to contact the complaining user regarding his or her concerns. We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved between Florida Realtors and an individual.

Changes to Our Privacy Policy
We reserve the right to amend this Privacy Policy at any time, for any reason, without notice to You other than the posting of the amended Privacy Policy on the Florida Realtors website(s). Changes will be effective when posted. The provisions contained in this Privacy Policy supersede all previous notices or policies regarding our privacy practices and the terms and conditions that govern the use of the Service.

Questions Regarding the Privacy Policy
If you have any questions about our Privacy Policy, or any concern about privacy at Florida Realtors or the use of the Service, please contact us by calling 407-587-1400 or write to Florida Realtors, 7025 Augusta National Drive, Orlando, FL 32822