The offices of Form Simplicity are filled with dedicated employees from all different professions. The office comprises seasoned professionals in information technology, marketing, sales, customer service, and business management. Together, they work to aid agents in completing successful real estate transactions as well as making sure that both our software products, Form Simplicity and Tech Helpline, are working efficiently. However, with any company, there are additional requirements to our daily activities, and we always have something up our sleeve.
“I am usually one of the first team members to arrive in the morning, so when I come into work, it’s still quiet. I am part of the marketing team that focuses on awareness and promotion of Tech Helpline and Form Simplicity, and in our team, we all wear different hats: editor, content creation, distribution, etc. No day is ever the same for me. One thing is constant: There is always more to do,” says Marketing Coordinator Jessica Rosado.
The marketing team consistently works to update the brand of both Form Simplicity and Tech Helpline. The marketing team develops promotional materials, maintains social media channels, and helps to develop trade show materials for our sales team. It is impossible to walk by the department and not hear laughter. While they comprise a productive team, they can laugh and roll with the challenges of maintaining multiple brands.
Our sales team is who many of our clients connect with on a daily basis. They are constantly staying up to date on market activity, software updates, and client relations to ensure that they can provide top-notch information to current and prospective clients. When a client calls to connect with Form Simplicity, they’re greeted by a warm cheer from the sales team. These dedicated professionals lead webinars and in-person demonstrations of the online application and connect with our clients nationwide at trade shows.
“No two days are the same in my work life, which I absolutely adore! If I’m not traveling to a state convention, I typically begin the day by returning any voicemails from the evening prior. Florida Realtors has provided me with a really cool stand-up desk, so I spend much of my day standing and working – preparing proposals, writing follow-up emails, and connecting with clients through social media,” says Sales and Client Services Manager Jessica Smith.
Another important addition to our team is the Tech Helpline analysts. The analysts take calls early in the morning and strive to answer each agent’s question or concern before the day’s end. Agents may contact the Tech Helpline team by phone, online chat, or email.
While the analysts, marketing, and sales teams work together to deal directly with clients, our development team works to ensure that Form Simplicity is up and running effectively nationwide. The development team works well with the frontline team to inform users of updated features and tools they can use to increase productivity.
“A typical day in the office starts off with a brief meeting with our director of applications development to review our current and upcoming development projects to ensure they remain on schedule. I will also meet with the Form Simplicity lead analyst to discuss feature enhancements or changes so they can be prioritized and placed in our development queue. The remainder of my day varies from day to day, but I primarily correspond with current clients, answering any questions they may send my way and asking them questions to get feedback and future ideas for our products, present product demos and training via webinars, and research existing client base and industry developments to identify potential new product features or integrations,” says Jason Schatz, Product Development Manager.
Aside from the normal daily practices of the office, the Form Simplicity team also finds a way to make each day at work fun. Whether we are participating in a Wii bowling contest, a potluck, or celebrating “Fun at Work” day, we strive to make the office a place we all enjoy coming to. Everyone in our office looks out for one another and works together to better serve our clients. We are a team of hard-working individuals who desire to provide the best product for our clients. Without our excellent communication and work ethic we would not be able to look back to 2010, the year Form Simplicity was developed, and be so proud of the product that we created that is still prospering today.