Who We Are: Developed by Realtors for Realtors

Every great company has a unique story that outlines their beginnings, from a simple idea to a full-blown product serving people worldwide. Form Simplicity was developed and created by REALTORS®, with the intent to develop a software program that would eliminate paper transactions and be the optimal tool for specifically, real estate agents. Now, with the real estate transaction management market booming, and fiercely competitive, why should real estate agents continue to look to Form Simplicity? It’s simple, look at how our parent organization, Florida Realtors began.

Florida Realtors is the largest trade association in the state of Florida, currently at more than 140,000 members. The association was created 100 years ago in 1915 and still remains one of the state’s strongest organizations today. The mission statement of Florida Realtors reads, “to advance Florida’s real estate industry by shaping public policy on real property issues; encouraging, promoting and teaching consistent standards for ethical practice and professionalism; and building on the efforts of local Boards/Associations to provide the information and tools members need to succeed.”

In 2010, Form Simplicity was in the process of being developed to give real estate agents a tool that not only catered to their business demands, but provided a user interface, and resources, to make the program easy to implement for members.  Using the innovative ideas of Florida Realtors’ members that embrace change, the development staff began executing those ideas. The hard work of the development team produced a product that was able to capture the attention of other associations, MLSs, and multiple brokerages nationwide and aid in hundreds of thousands of paperless real estate transactions.

When Form Simplicity first launched in January 2011, it provided, many appealing features for real estate agents with ever-changing contracts and sales occurring. Online tools to storage, auto-populate contact information, and a library of digital, up-to-date forms, were included in the impressive tools utilized by Form Simplicity users. While other software programs include similar features, it is important to note that Form Simplicity includes product design and user configurations designed specifically in mind for REALTORS® executing real estate contracts/sales.

Form Simplicity offers affordable plans to both brokerages and associations alike and keeps up on the latest technologies to continually improve user’s experience. Since 2010, Form Simplicity has launched many upgrades and resources to further help real estate agents learn the software, and make the process of utilizing it that much easier. Some additions include email to transaction, broker compliance tools, SMS and KBA verification for eSign, a help center for agents to reference, a blog featuring the latest news in the industry/software updates, and eSign markup.

Florida Realtors offers a personal troubleshooting team to all Form Simplicity users at no extra expense, the Tech Helpline staff. A seasoned team of IT specialists, based at the Florida Realtors offices with over twenty years in the business, are at your service when you call with questions. The Tech Helpline offers solutions to Form Simplicity, user interface issues, and troubleshooting for general computer questions. The mission is to allow REALTORS® to focus more time during their day on building and growing their business, not battling their computer.

In short, Form Simplicity provides a real estate transaction management software that has its’ fair share of competitors and market demand. What makes us different is our mission to provide tools to help REALTORS® succeed, our Tech Helpline support staff, and our audience. We are an organization made of REALTORS® developing products to better serve the real estate industry. Form Simplicity is a technology that strives to utilize technology to better assist agents and brokers. Just like REALTORS® nationwide, our door is always open, to both changes and feedback from our most vital customer, the REALTOR®.

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