Would you like to make 2020 your best year ever?  It is a time to leap, yes 2020 is a leap year, and your opportunity to leap into spectacular performance in all areas of your life.

Make the first year of the decade one worth remembering. Here are the top skills that will greatly enhance you in every area of your life:


  1. Mindset

We all hear about the importance of the right mindset every day. From Mike Ferry to Tony Robbins, everyone speaks about mindset. Yet, what does it really mean?

Mindset is the accumulation of all your life experiences beginning from childhood, to your environment and your education. It also includes the ideas and beliefs of the people you have interacted with throughout your life. Mindset is the inner voice, that you may not be aware of, that runs you every day. And for most people, most of the time it is negative.

Most experts agree on one thing: How you start your morning sets the experience for your day. So, to create a mindset that empowers you and takes you to the next level in your life, here are some of the top approaches that can make a difference. Choose what works for you. These skills are championed by some of the most highly productive people.


When you wake up each day, express your gratitude for life, and begin with an affirmation in the mirror. An example would be, “Today is going to be an amazing day!” For more about affirmations, check out the book Miracle Morning For Real estate Agents by Hal Elrod, Michael, J. Maher and Michael Reese.


Just 10 minutes in the morning, doing deep breathing, can set the tone for your day. Meditation is a great way to relieve stress and stay focused. Check out Guided Mindfulness Meditation by Jon Kabat-Zinn. Through his pioneer work at the University of Massachusetts, many businesses have embraced this and have seen positive and life-changing results.


Read books that inspire you or learn from great leaders that you respect and admire. Set a goal of how many books you will read this year, or join a local book club, which is also a great way to make new business connections. Check out Take Control of Your Life by Mel Robbins as a starting point.


  1. Embrace Change

Real estate is a profession that is continually transforming. Ask anyone who has been practicing it for decades and they can easily mark the many changes that have taken place. Yet, in every industry there are always those who live in the past and refuse to learn how to navigate the changing waters. In our own industry, the last recession caused a lot of smaller brokerages too close or merge with larger ones. Change is here to stay. Let’s embrace it.


Here are some tips to grow and prosper no matter the business climate:

  • Build a strong database.
  • Have a system in place to communicate with your client base consistently.
  • Provide outstanding customer service.
  • Learn and use technology. If needed, call Tech Helpline, if your association or brokerage offers it. Tech Helpline is the real estate industry #1 tech support service, available as a member benefit to over 600,000 Realtors in the U.S. and Canada. Or, hire a company to help you if Tech Helpline is not an option for you.
  • Learn social media and how to market yourself.
  • Take real estate classes to continually increase your knowledge and skill level.


  1. Let It Go!

Every business has its horror stories of deals gone sour. When it happens in real estate it feels more personal and can cause a lot of distress because we are dealing with people and for most, it’s one of their most intimate and valuable assets: their home…and well, things happen.

Have you ever had one of these experiences?

  • Your seller cancels the listing because he says he decided not to sell. You later learn that this is not true. The truth is that someone came to his home (after seeing the listing being advertised) directly and offered to buy it for cash. The seller agreed and is happy because now he does not have to pay you a commission.
  • Your friend or neighbor hires someone else after they have known you for years.
  • As the listing or buyer agent, you do all the work for both sides of the transaction and only get paid for one side. The other agent does not do their job. To get the deal closed you end up doing everything.
  • You work continuously with buyers for months, and then they buy a home without you.

I’m sure you could write your own story. That is the problem. It is a story and holding on to it prevents you from moving forward. You can hold on to it or choose to let it go. If you choose to hold on to the disappointment and stress of deals gone bad, then that impacts what you are up to creating in the present moment. When you choose to let it go, that opens up your world to new possibilities. That does not mean you forget about what happened. It just means that you will not let it affect you anymore.


Tips on Letting Go

  • Remember to not take it personally
  • Keep moving forward and learn from what happened
  • Embrace gratitude for the good things in your life. Download one of the gratitude apps or simply write 3 things you are grateful for every day in a journal that you keep with you.


  1. Surround Yourself with Positive Friends, Co-Workers and Groups

 One of the fundamental needs of every human being is to be able to feel connected to others. Tony Robbins speaks of the importance of connection. There is also the hierarchy of human needs as defined by Maslow. Scholars, theologians, poets also write about it.

Yet, connecting with others on a deep level is not always easy. It begins with communication and speaking your truth. So search and connect with like-minded people that will support you and be a champion for your success. Stay away from negative people.

Check out as (mentioned earlier) the book, The Miracle Morning For Real estate Agents. One idea is to sign up for their 30-day life transforming challenge and form a group in your office to discuss and grow from it.

Another idea is to join Mel Robbin’s Best Decade Ever, which is available for free.  There are also groups on Facebook that serve as forums for real estate agents to grow and learn.

The local Women’s Council of REALTORS (yes, many include men) and your local association are another good way to get involved with like-minded people.

Another option is to form a mastermind group, either locally or online, with agents from your region or around the country. This is a great way to meet and connect with like-minded people to ask questions, share experiences and learn.

As the year draws to a close, now is the time to focus and prepare. There is no need to have all the answers now. Start one step at a time.

Most of all…think positive. Beginning today, right now. Here’s to 2020!


Written for Form Simplicity by Janice Zaltman, a Realtor, LEED AP, Marketing Coach and Writer with more than 20 years of experience in the sales, marketing and media fields.

As a real estate agent, do you relate to the following?

  • You are available for clients 24/7
  • While working, you accept calls from clients that take a lot of time, rather than letting them know you will contact them later.
  • You work 7 days a week. Maybe not all day, yet every day.
  • You don’t know how to say no, as you are a people pleaser and always want to help others. (Thereby neglecting yourself.)

There’s an excitement buzzing in the air as 2020 approaches.  A brand-new year filled with new beginnings awaits you, and how well you take time for yourself will greatly determine the level of your fulfillment. Remember, success and happiness are not measured only by the income you produce. Quality of life includes your health, family and friends. Are you ready?

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“Whatever your mind can conceive and believe, it can achieve.” Napoleon Hill

How you think and what you do as a real estate agent on a day to day basis is what defines you. Yes, there are good days and bad days; after all, we are human.  Yet, as we enter the fourth quarter and end of 2019, now is a great time to evaluate your strengths and weaknesses.  Did you reach your goals or exceed them?  If not, let’s evaluate how creating a new mindset can propel you positively, beginning today!

Whether you are a new real estate agent or an established pro, mindset applies to everyone. Are you open to pursuing a new, strategic and energizing belief system? Following these steps can catapult you to a new level of success in business for 2020.

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What are the pros and cons of verbal real estate offers? Today we bring them to you.


Pro #1

As the Listing agent, you get to call the Seller who is anxiously awaiting to get an offer. That is the only pro for Listing agents. Yet, don’t let it backfire on you. Read below to learn more.


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There are different opinions as to whether staging a property is worth the money and time involved, but one thing is clear: A home that is clean and uncluttered garners more attention. The result is increased showings leading to offers.


Many concur that staging a home makes a huge difference. How the furniture is placed, and the feeling buyers have when entering a home, can make or break a potential sale. In today’s age, the first impression is a lasting impression. Agents know this. So, what happens next? You, as their listing agent, speak to the sellers and may receive numerous objections.


Here are the top 10 objections that most real estate agents face and how to overcome them:

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We live in an age of everchanging ways to communicate: social media, email, text (SMS) and telephone. Which one is the preferred method for your clients? In an industry such as real estate, it is vital to know the best way to communicate with your buyers, sellers, peers and just about everyone. What makes this fascinating is how communication styles can differ by generation.


Right now, there are six generations that comprise our society. Every one of these six generations plays a role in the real estate marketplace. And today we bring you the best ways to communicate with each generation. So, keep this cheat sheet handy!


Here are the birth years for the six generations. These are our present and near-future home buyers!

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How would you feel recommending a contractor and finding out the work which was completed or semi-completed was not done properly? Do you think that it would affect your future business and recommendations? It certainly can. And it happens more often than you think.


This does not just happen to our clients. It happens to real estate agents all the time. I spoke this week with a real estate agent that inherited a condo from her mother. She decided to completely gut and renovate it. She went to the condo office to ask who they recommended since they have firsthand knowledge of the contractors that do a lot of work in the building. The office manager recommended a contractor that had renovated 3 units in her building in the same line. She went to take a look at them and was impressed with his work. Sounds good so far, right?

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As a Real Estate Agent entering the field, what prompted your interest? Real Estate agents enter the business for many reasons. Many for the love of working in the industry, while others for the vision of creating lifetime wealth. Looking over a span of 20 years, what I have seen overall are many real estate agents that have built wealth developed in their everyday business.


This article is meant to be an initial step to educate and place you on the path of financial success through real estate. It’s about enriching your career and lifetime goals through the buying and selling of real estate.


To be real, the ride is not all uphill. Many real estate agents have lost homes and suffered financial hardship as a result of their investments. In life, as we know it, there are no guarantees. There is a smart system for investing. And what better way than to learn from those who have seen the highs and lows in the real estate economy and moved through them.


Here Are The 3 Top Investing Tips:

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Are you taking advantage right now of every tax break that is legally available to you? Probably not. The genius, Albert Einstein, is attributed to  saying about taxes, “The hardest thing in the world to understand is income taxes.”

Are you trusting your tax advisor to provide you with all the tax saving benefits available to you? As experienced as many tax advisors are, most largely do a great job of recording the history that you give to them.  It is far more uncommon to find an accountant that provides you with insight about tax breaks that you are not already taking.

Let’s explore some Tax Saving strategies and benefits – recommendations to put you in the driver’s seat and potentially put more money in your pocket, legally.

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A real estate agent called complaining that he spoke with one of his buyers who wanted to see a property he found online. When the agent went to check the listing out, he was shocked. The commission stated was for $1.00. Being the professional that he was, he went to show the condo. He sent me a copy of the MLS sheet and lo and behold it was true. Then I contacted the listing agent thinking perhaps they were new and had made an error. Nope, she said, it was correct. The commission was one dollar.


Was this an isolated incident? No, the stories came pouring in from other agents. Another real estate agent showing buyers in a community where home prices start at $500,000 experienced something similar. The commission for the transaction broker was 3%. If you were a buyer’s agent, then the commission was only $1.


Now my curiosity was triggered to find out how many homes were for sale offering 1% or $1 commission. I searched multiple counties in one MLS in Florida, the results found 256 properties offering 1% commission with prices ranging from $25,000 to 12 million.  Two were offering $1.


As more and more real estate agents build teams with agents that specialize in working with buyers, this concept can be hurtful. The 1% is often split multiple ways. The commission could be split with the head of the team along with the brokerage. That coupled with franchise fees, transaction fees, errors and omissions insurance along with business expenses could have your commission end up being less than 50% of the 1%. Then when you subtract taxes, the net income gets even lower.  For many, this may not a profitable business model depending on the price of the home for sale.  1% of $50,000 is a lot different than 1% of 10M.


What Would You Do in This Situation?

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