Who can use 5 Facebook hacks? Anyone who wants to grow their real estate business and reach more clients, and potential clients, than ever before. Social media has revolutionized how real estate agents can engage with their sphere. Among all social media channels available to real estate agents, Facebook remains the single most important one. Why? Because nearly all your customers are on Facebook. Three out of four Americans – that’s 240 million people – are Facebook users.
Let’s explore 5 Facebook hacks:
Hack 1: The Power of Cute
The old marketing adage “puppies, kittens, and babies sell” still rings true today, as cute imagery can evoke strong emotions and create a connection with your audience. When used appropriately, cute images can be a powerful marketing tool. Share images of your or your client’s pets, or if you are comfortable doing so, post a cute picture of your child and relate it to your work that day. When you have a listing with features most people consider cute, highlight those. How can cute help you sell real estate? Researchers have found that people show a higher level of concentration after viewing photos of puppies and kittens. In other words, it’s a great way to engage your sphere on Facebook and get their attention. However, it’s essential to keep authenticity in mind – don’t just use cute images to be cute, as it may come across as insincere and backfire.
Hack 2: Utilize Facebook Messenger
Facebook Messenger offers a unique opportunity for immediate engagement with potential clients. Tie it to your Facebook-boosted posts by inviting users to send you a message for more information. Facebook research shows this is a great way to increase engagement, leads, and sales. Be prepared to respond promptly, as quick replies can make a significant difference in building rapport and trust with clients. You can also set up automated responses in Messenger to engage with users while unavailable but remember to follow up personally as soon as possible.
Hack 3: Boost Your Best Posts
While organic reach can be powerful, advertising on Facebook by boosting your posts will expose you to a larger audience. Facebook’s algorithms typically only show a small percentage of your content to your followers – just 2.2 percent! By boosting your best posts – those with high engagement or valuable content – you can ensure they’re seen by more people, generating more leads and interest in your listings. Start with a small budget and experiment with different targeting options to maximize your advertising efforts.
Hack 4: Create and Share Short, Engaging Videos
Video content has become increasingly popular on social media, and it’s an excellent way to showcase your listings and local knowledge. According to research, half of social media users prefer video over other types of content. More than half (58 percent) of viewers will watch a business’ entire video if it’s less than 60 seconds. Creating short videos is the key: highlighting only a property’s best features or showcasing nearby attractions and amenities. Remember that “Top 5” videos are especially effective: think “Top 5 Restaurants in [Neighborhood]” or “Top 5 Instagram sites in [City].” Remember to upload your videos directly to Facebook – never linking to a video site – as native Facebook videos tend to get more views and engagement. Facebook video posts had an organic reach rate of 8.71 percent, higher than any other content type on the platform in 2019.
Hack 5: Monitor Posts and Engage with Your Audience
Interacting with your audience is essential for building relationships and fostering trust. Monitor your posts closely and respond to comments and messages thoughtfully and personally. Avoid generic responses and, instead, try to connect with users on a deeper level. For example, if someone comments on a post about a pet-friendly property, ask them about their pets or share a story about a pet you’ve had. Pets are a popular way to engage your audience, as more American households today have pets than children. This personal touch can make a significant difference in turning followers into clients.
Leveraging these five Facebook hacks can dramatically improve your social media presence, help you reach a wider audience, and generate more leads for your real estate business. By embracing the power of cute, utilizing Facebook Messenger, boosting your best posts, creating engaging video content, and interacting thoughtfully with your audience, you will help grow your online visibility and presence, and that’s a sure way to help you grow your real estate business.
Do you have any other Facebook hacks you can recommend? Share them with us on our Facebook page.
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