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Lack of trust is pervasive in our culture today. Only about half of all Americans trust businesses overall, according to the Edelman Trust barometer. And two-thirds of Americans worry technology will make it impossible to know if what people are seeing or hearing is real.

 

As a real estate agent, how can you help clients who distrust technology during a time when technology is powering the real estate industry in all new ways?

 

One of the easiest ways to help clients get more comfortable with technology is to explain the benefits of the technology to them or the WIFM: “What’s in it for me?”

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Realtor looking at computer, celebrating

Do you want to learn from and follow in the footsteps of the greatest minds that have succeeded in the real estate business? Perhaps you have already heard some of the formulas and traits discussed and heralded by top producers and their coaches. Let us go over them on-by-one to see what resonates with you and see how you can transform yourself one step at a time into an even greater version of yourself.

 

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child hugging a bunny

Pets are growing more and more omnipresent throughout households in the United States. According to a recent survey by the American Pet Products Association, (APPA), they found that a whopping 67% of households own a pet.

 

Pet-owners can be devoted. In one neighborhood, when the real estate agent was having a conversation with a potential seller, the seller said that he knew the name of every dog in the neighborhood yet didn’t remember most of the pet-owner’s names.

 

While pet ownership is great, there is a shift in thinking that takes place when someone is looking for a home. As professional real estate agents, you are dealing with the personalities and emotions of all different types of people all day long. This includes their feelings about pets also. For pet owners, they are part of the family. And pets always add a unique flavor to a home, but not every buyer loves pets, and not every buyer loves the same breed of pets that your seller has.

 

How do you bridge the gap between your buyers and sellers?

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hands opening Instagram on a smartphone

Instagram. If you have not tried it yet, it is one of the most fun and engaging social media platforms today. It is underutilized by real estate agents and is a great way to grow your business.

The United States is the largest user of Instagram. The current forecast is that by 2023, this photo and video sharing app is projected to reach 126 million active users in the United States alone. There are an estimated 1 billion Instagram monthly active users worldwide.

 

What Makes Instagram A Driving Force in Today’s World?

 

Instagram launched initially for personal and recreational use and has grown to be a successful social media marketing tool. It is simple and easy to use without all the fuss of other social media apps like Facebook. There are no groups and only one Like button.

Instagram allows you to connect with your audience in a personal way by creating captivating images and videos. It is already a game changer and is only going to become more essential in the days to come.

 

Using the Top Features of Instagram to Grow Your Real Estate Business  

 

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Broker with Form Simplicity opened on laptop and team behind him

The COVID-19 pandemic accelerated the need for a fully digital real estate transaction. Agents who already were using Transaction Management software to digitally process their transactions from beginning to end benefited immediately. Agents who had not yet gone paperless and depended on manual processes likely found the transition to working from home and social distancing much more challenging.

But it is the broker-owner who may have fared best from having a digital transaction management solution in place. Having agents working from different locations with paper-based transactions can be a nightmare to manage without a digital process in place. It also could open a Pandora’s box filled with compliance issues.

Brokers can protect their businesses by using Form Simplicity, a transaction management software. They don’t have to worry about compliance risks because that’s one of the most significant benefits that Form Simplicity offers brokers. All transaction documents are digital, time-stamped, and stored online in one place.

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