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Like most real estate professionals, your marketing strategy most likely consists of using Facebook pages to post listings, using Instagram to promote your brokerage, handing out business cards or sending out mailers.

 

While these tactics are tried and true, here are 5 other techniques you can start incorporating into your strategy to set your marketing efforts apart from the crowd to win more leads and grow your business:

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Once an online lead goes cold, it’s a guessing game for realtors to decide if they should put effort into re-engaging with the lead or if they’re better left cold.

The majority of online leads are usually people you haven’t met face-to-face, and because the line of communication between you and the lead has weakened, there’s no way of knowing what stage of the home buying or selling process the potential lead is in anymore.

This makes it harder to market to them, and it also means that when you do try to market to them again, you’ll most likely be just another online realtor headshot to them.

 

Seems discouraging, right? Still, it is important to follow up with these once-hot leads. Just because the lead has gone cold doesn’t mean it can’t be revived. The question is: how do you best re-engage with someone stuck in this stage?

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One of the most discussed concerns agents have about across the industry is finding and converting leads. This makes the idea of actually firing a client once you have one seem completely inconsistent. But sometimes firing a client is not only the best option, it is absolutely necessary.

The following are 4 types of clients you need to cut ties with, and tips on how to break the partnership off in the most professional and graceful manner.

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In the digital age, potential home buyers and sellers no longer turn to newspapers and magazines when looking for real estate services. Social media platforms have become the go-to source for potential clients to find everything from listings to realtors.

If your social media brand isn’t up to par, you run the risk of missing out on tons of potential clients; specifically, younger, social media-savvy clients looking to buy their first home.

Although social media brand management may seem complicated there are plenty of ways for you to take charge of your online brand management on your own.

Follow these simple steps to get started building your social brand today.

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For most clients, their home is their largest financial asset, which is why the process of selling it can be an incredibly emotional and stressful experience. Clients look to realtors as their trusted advisor during the listing, marketing, and negotiating stages as well as the closing process.

In fact, 89 percent of home sellers turn to realtors, according to an annual survey conducted by the National Association of Realtors. They want an agent they can not only trust but who will do anything possible to get the most money for their home in the least amount of time.

As their agent, it’s up to you to do everything you can to smooth the process of selling their home. The following are some of the best ways you can enhance the seller’s experience:

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